DEIMA NOAH FOUNDATION
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Mission Statement
Protecting Women’s Income to Strengthen Her Independence. The Deima Noah Foundation is dedicated to promoting safe, healthy, and supportive work environments for women, ensuring their income security as a fundamental pillar of independence. Our Vision To create a world where women in white-collar and leadership roles thrive in workplaces that prioritize equality, mental well-being, and safety, while possessing the financial knowledge and tools to build secure, independent, and fulfilling lives for themselves and future generations.
About This Cause
About the Deima Noah Foundation The Deima Noah Foundation draws inspiration from the timeless story of Noah, a figure who, through foresight, resilience, and dedication, created a safe haven to ensure survival and foster growth in the face of overwhelming challenges. Similarly, the foundation was born from the real-life experiences of its founder, Dr. Deima Elnatour, a trailblazing female executive in the tech industry, who recognized the urgent need to build a protective and empowering framework for women. Dr. Deima Elnatour, a rising star Amazon, Dow Jones and Apple, witnessed the systemic barriers and unconscious biases that limit women in professional environments. The persistent income gap and lack of support revealed that women’s income is more than just financial—it’s tied to their freedom and independence. Inspired by the story of Noah, Dr. Deima Elnatour founded the Deima Noah Foundation to build a safe, empowering space for women. She envisioned collaboration—not conflict—to overcome bias and reshape workplace systems. She also saw how the financial services industry fails to meet women’s needs. Believing financial literacy is a human right, she launched initiatives to give women the tools to thrive financially across every life stage. The foundation stands for resilience, preparation, and inclusivity—championing equality in the workplace and access to financial education. It’s a call to action: when women are protected, empowered, and financially independent, the whole world is a better place for everyone. Our Core Values: 1. Empowerment: We believe in equipping women with the tools, knowledge, and resources they need to reclaim their independence, thrive in their careers, and secure their futures. 2. Collaboration: We recognize that real change happens through partnerships, teamwork, and fostering a shared commitment to addressing systemic challenges. 3. Integrity: We operate with transparency, accountability, and ethical responsibility in all of our initiatives and interactions. 4. Resilience: Inspired by the story of Noah, we value the power of preparation and perseverance to overcome challenges and create lasting change. 5. Financial Literacy as a Right: We champion the belief that financial knowledge is a basic human right, especially for women, to lead stable and independent lives. 6. Hope for the Future: We are driven by hope and optimism, working toward a brighter, more equitable future for all women.