CHED SANTAS ANONYMOUS INCORPORATED
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Mission Statement
In 1955, Jerry Forbes and his team at radio station 1080 CHED organized the first Santas Anonymous campaign. In his message, Jerry clearly outlined his vision for the charity; he wanted to make sure that each child in Edmonton had a new toy at Christmas. It was a simple concept that was eagerly embraced by the community. Over the years, 1080 CHED became 630 CHED and the city grew from 200,000 people to nearly a million, however the essence of our mission never changed. The mission of 630 CHED Santas Anonymous was inspired by a simple wish to see every child receive a new toy at Christmas. Throughout the years, the staff of 630 CHED and volunteers from our community have worked together to make this wish come true.
About This Cause
The mission of 630 CHED Santas Anonymous was inspired by a simple wish: to see every child receive a new toy at Christmas. Throughout the years, the staff at 630 CHED and volunteers from our community have worked together to make this wish come true. Today, we have a board of directors comprised of dedicated 630 CHED staff members and volunteers from various walks of life who share their valuable expertise. The board meets once a month to guide the program, set policy, and act as a resource for our Executive Director, Lana Nordlund. One of the reasons 630 CHED Santas Anonymous has been successful over the years is because it touches so many people. It is likely someone you know was once a recipient of our program. As you would expect, we help people on assistance as well as the working poor. What people often fail to realize is that we also assist families who find themselves facing difficult circumstances. If a mom or dad lose their job just before Christmas and the family must struggle to make ends meet, we will be there to ensure that every child has a new toy on Christmas morning. That family may never require our services again, but on that important day it made a difference to be remembered. It is not just the recipients whom embrace 630 CHED Santas Anonymous. The essence of what we do is driven by thousands of volunteers who take the time to buy, collect, wrap and deliver toys. Santas Depot is a flurry of activity in November and December as these selfless heroes give their time to ensure that every request for a new toy is filled and in the hands of a child come Christmas morning. Our vision is to create a lasting and positive impact through giving. We have adults who received toys from our organization as children who step forward and tell us how much it meant to them. Many of them not knowing about the ask their parents made until they were adults. To receive toys for children age 12 and under a family must apply each year and can do so through over 80 local partner organizations. There is one application form for three programs. Along with toys from Santas Anonymous, the Christmas Bureau of Edmonton provides food hampers or grocery store gift cards, and Adopt A Teen provides department store gift cards to 13-17 year olds.