MAGENTA PUBLISHING FOR THE ARTS
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Mission Statement
The Magenta Foundation is a non-profit dedicated to supporting the arts in underserved communities nationwide, including Indigenous and at-risk youth communities. Magenta Publishing for the Arts showcases the work of talented artists on a global scale, drawing attention to under-represented and emerging artists with powerful exhibitions and a roster of impressive international publications.
About This Cause
The Magenta Foundation is a trailblazing charitable arts-publishing house that consistently showcases the work of talented artists on a global scale, drawing attention to under-represented and emerging artists with powerful exhibitions and a roster of impressive international publications. Your donations make a direct impact on our programming. In our pioneering nationwide Flash Forward Incubator program (more below) 78% of programming helps underserved communities. When we hold silent auctions, 100% goes back to the schools for art supplies. Our unique arts programs for emerging artists and high school students allows us to foster the future talent in Canada coast to coast. Creating this empowerment allows young people to elevate their abilities for a future in the arts as cultural producers within and beyond their communities. By focusing on the early output of future practitioners, Magenta is committed to cultivating the next generation of artists through producing and exhibiting work that will potentially inform a lifelong practice. Magenta has continued to evolve by finding new and innovative ways to connect artists to the global arts world through digital technologies. Our work is guided by four strategic pillars: Exhibitions & Events, Learning & Outreach, Print & Digital Publications, and Community & Partnerships. A Canadian Arts Pioneer · 15 years of active support for ALL visual arts including but not exclusive; photography, mixed media, Indigenous art and painting · 100 books of photography and arts published · 22 artist monographs published · 137 exhibitions have been mounted, nationally and internationally · 6,500+ students benefitted from the support of educators through our Incubator Program · 4,500+ artist careers launched via individualized mentorship, presentation and publication opportunities · $150,000 in scholarships and bursaries obtained by participants in our programs · $120,000 in direct awards by Magenta to our winners · 8 Canadian cities have benefitted from Magenta projects: Toronto, Montreal, Vancouver, Calgary, St. John’s, Cape Dorset, Grande Prairie, Edmonton · 6 US cities have benefitted from Magenta projects: Boston, New York, Chicago, Pittsburgh, Washington D.C., Los Angeles · 6 international cities have benefitted from Magenta projects: Shanghai, London, Madrid, Sydney, Buenos Aires, Mexico City Flash Forward Incubator Program The Flash Forward Incubator Program bridges the gap from emerging to established by offering youth (young artists) their first opportunity to show their work publicly and in a professional setting. Through ongoing mentorship, emerging artists are coached through the process of writing a project proposal, engaging in critical discussion to develop and refine their work, writing an artist statement, and preparing their work for presentation. Unique to this program is the opportunity for emerging artists to work closely with professionals in the field. From professional artists to arts organizations and festival directors, emerging artists gain valuable access and insight from industry insiders. The Incubator Program offers youth interested in pursuing the arts an opportunity to experience what it is like to develop a work for public presentation in response to a curatorial call. Developed by professional artists, the Incubator Program distilled four key areas common to an artist’s experience in the development and dissemination of their work. This program offers real-world skills that are transferable across artistic disciplines. As a program that requires the ongoing development of a project, and accountability through a supportive mentorship environment, the program cultivates critical thinking, commitment, creativity, time-management, and problem-solving. At the end of the program, youth leave with a gallery show to add to their resume, a working artist statement that can be used for other projects, and a publication. Many of our alumni have used their experiences in the Incubator Program to support their applications to post-secondary institutions and to solicit funding in the form of scholarships, grants and residencies. While working with mentors and professionals, youth learn valuable communication skills: the ability to express themselves and their ideas with clarity, and to voice their thoughts and ideas. Diversity and Inclusion - Education for all The Incubator Program practices inclusion of all including but not limited to: ethnicity, language, race, ability, sex, sexual or gender identity, sexual orientation, family status, income, immigrant or refugee status, nationality, place of birth, generational status, and native status. Under the Magenta umbrella, there is something for everyone to enjoy and be inspired by.The Magenta Foundation is based in Toronto, Ontario — our Incubator Program is currently implemented nationwide.