Animals Now
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Mission Statement
Animals Now (formerly Anonymous for Animal Rights) is a registered charity promoting animal rights in Israel. Animals are not meant to serve us humans as mere means for food, clothing, entertainment or research; they deserve to live their lives free from suffering and exploitation. This is their basic right, whether we know and love them up close, or they're anonymous creatures, hidden from our view in remote intensive farming facilities.
About This Cause
Our successful campaigns include: Stopping the force-feeding of geese and ducks (over 800,000 annually); Stopping the water deprivation and isolation of veal calves; Banning the dehorning of cows without anesthetics; Stopping vivisection in schools; Stopping the cruel butchering of doves in Israel's largest granary; Banning the use of animals in circuses; Banning foreign circuses where animals are abused from performing in Israel's main cities. We have enlisted tens of thousands to our campaigns: We hold regular information tables in Israel's large cities and at special events; Each year, around 15,000 people engage in conversations with activists by our information tables and pickets; over 200,000 people annually read our leaflets and brochures; Our weekly e-zine has been running regularly for a decade (sent today to 32,000 subscribers); our website is the largest and most important collection of information regarding animal rights in Hebrew; We've developed a lecture program for both teenagers and adults across the whole country; in Tel Aviv and Petah Tikva, the local authorities sponsor our lectures, which about 40,000 people attend annually in schools, youth organizations etc. We introduced change within the Israeli establishment: Our fact-finding team uncovers information which then forms the basis of legal action, legislation and media exposés; We are responsible for animal rights issues being aired in the mass media several times a week; We have promoted regulations and laws for protecting animals and were engaged in legal battles against abusers and the Ministry of Agriculture, thus creating important precedents for the future; We operate Challenge 22 - a project we started in 2014. Challenge 22 offers participants a free, supportive online framework for trying veganism for 22 days. More than 400K people from all over the world have participated in the project since its launch in March 2014.