YOU MAKE IT
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Mission Statement
You Make It is a holistic, self-empowerment programme for young marginalised, unemployed and underemployed women to claim a right to their city and become active in the cultural, social and economic life of it.
About This Cause
Our founding CEO, Asma Shah, had been living in Bethnal Green for some 17 years, having spent her first 18 years living on a council estate in Peckham. Whilst she had progressed her career within creative and cultural sector organisations, it was seeing the devastating effects of austerity and the impact of gentrification on local residents, that motivated Asma to make a change. You Make It was designed in response, and first ran as a virtually funding free pilot, all from Asma’s kitchen table. We empower young unemployed women with the confidence, skills, networks, knowledge, and experiences needed to realise their passions and pursue their goals. Our holistic and uplifting approach to job seeking puts individuality and self-esteem at its core. Ensuring that all women, regardless of background, have access to the same opportunities to lead happy, independent and fulfilled lives. You Make It offers a creative and inspiring programme for young women. They are given the tools to transform their lives through personal empowerment. Our work falls within the Sustainable Developments Goals set out by the UN to end poverty, promote good health and well-being, provide life-long learning opportunities, and we fight gender inequality.