NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC
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Mission Statement
Norman Rockwell Museum presents, preserves and studies the art of illustration and is a world resource for reflection, involvement and discovery inspired by Norman Rockwell and the power of visual images to shape and reflect society. The Museum advances social good through the civic values of learning, respect and inclusion and is committed to upholding the rights and dignity of all people through the universal messages of humanity and kindness portrayed by Norman Rockwell.
About This Cause
Norman Rockwell Museum is the nation’s leading presenter of Rockwell and American illustration. Year-round exhibitions reveal America in all its diversity, flaws, and achievements, and demonstrate the power of illustration to reflect our history while influencing its outcome. Vibrant, year-round exhibitions representing American artist Norman Rockwell and the art of illustration showcase the Museum’s own sizable collections as well as artwork from other national collections. The Museum holds the largest, most significant public collection of Rockwell’s work, including the original Four Freedoms, The Marriage License, The Runaway, and a rotating installation of Saturday Evening Post paintings like Marriage License, Girl at Mirror, and Family Tree, which are always on view. The Museum also presents hundreds other contemporary and historic American illustration artists, from N.C. Wyeth to Andy Warhol. Each year, revolving exhibitions draw 135,000 visitors to Stockbridge from around the world. Many exhibitions subsequently travel, bringing Rockwell and other illustration masters to the people, engaging another 200,000 visitors annually. Following a long effort to digitize our extensive holdings, we are broadening access online and in the galleries, providing digital learning tools and multiple layers of content for audiences, supporting new research, and engaging new generations with the art on view. Norman Rockwell entrusted his studio to the Museum with his art collection. In 1985, the studio was relocated from his Stockbridge home to our 36-acre campus, along with its contents – art materials and equipment; personal art library; furnishings; decorative objects; ethnographic objects collected on trips; mementos; hundreds of prints; and artwork sent by fans and admirers. The Studio has been carefully preserved and maintained to curatorial standards. The interior is presented as it was in 1960 when Rockwell was working on Golden Rule. In 2013, the Studio entrance was redesigned, along with the pathway leading to it, making it universally accessible to all for the first time. Education and Public Programming – Engaging people of all ages and abilities Museums play a vital role as community learning centers, using their collections to engage people of all ages. Norman Rockwell Museum uses its collections and exhibitions to support learning in the classroom, in the galleries, and online – sparking creativity, curiosity, discovery, and critical thinking. Year-round programs enrich our community and honor Norman Rockwell’s wish that his work be used to educate and engage the broadest of audiences. NRM in the Schools NRM Education Programs reach students K-12 through immersive experiences that tie art in the galleries to language and creative arts, social studies, and civics. More than 100,000 students have benefited from the Museum’s programs over 25 years. Programs designed to engage students in underserved schools include: The Student Cultural Passport Program introduces students to the Museum, the artwork and values of Norman Rockwell, and engages them with visual storytelling though illustration imagery and hands-on art making activities. The Rockwell High School Leaders Program, a four-year experiential learning/ mentorship program for students entering high school, gives students a behind-the-scenes view of jobs and careers that make the Museum work. Learning beside Museum professionals, students explore their interests, gain confidence and workplace skills, and discover careers and jobs the can pursue in the future. NRM in the Community NRM is a pilot site for the newly launched Massachusetts Cultural Commission Culture Rx/Social Prescription Program. This unique program recognizes that access to culture for vulnerable citizens can be a unique and effective social prescription for health. The Museum hosts the Berkshire County High School Art Show and Capital Region (NY) High School: Reimagining the Four Freedoms Art Show that highlight the region’s talented student artists each year. NRM partners with local immigrant organizations each year to host U.S. Naturalization Ceremonies for residents of all nationalities to take the oath of citizenship in the Museum’s Four Freedoms Gallery. Public lectures by noted scholars engage lifelong learners, Four Freedoms Forums engage residents in guided conversation about compelling topics of the day, while workshops and classes for youth and lifelong learners hone skills in the studio and creative arts, and family-friendly events and art-making activities attract first-time museum-goers. NRM creates a welcoming, inclusive atmosphere for all visitors and through generous sponsors, children 18 and under are admitted free of charge. NRM participates in initiatives – EBT Card to Culture | Museums for All, Connector Card to Culture and Blue Star Museums – to encourage everyone to be a part of the Museum. The Museum grounds are free and open to the public year round, offering outdoor sculpture, perennial gardens, recreation, meditation, strolling, jogging, x-country skiing, and picnicking.