STAYING ALIVE FOUNDATION INC
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Mission Statement
The MTV Staying Alive Foundation works to protect young people around the world against HIV and to improve their sexual and reproductive health. On the ground, The MTV Staying Alive Foundation gives resources and training to young leaders so that they can go into their communities and prevent HIV among their peers in the most innovative and culturally relevant ways. With our ongoing training and support we ensure that our youth-led projects are sustainable and impactful. On air, The MTV Staying Alive Foundation ensures that young people around the world know about the dangers of HIV and how they can protect themselves. MTV Staying Alive is the world’s largest global HIV-prevention media campaign aimed at young people. Our media has reached over 1 billion people across the globe, in 100% of the top 50 countries most affected by HIV.
About This Cause
MTV-SAF is a USA 501(c)(3), UK, and South African-registered charity, working to save lives through storytelling. We create innovative mass media, which fuses social and health messaging into youth-relevant formats. We are best-known for MTV Shuga, a multi-award-winning TV drama series, which has reached millions of young people across sub-Saharan Africa, India and beyond. Through powerful storytelling, MTV Shuga engages young people with life-changing information, and shifts the attitudes and social norms that drive behaviours.