JOHNSON C SMITH UNIVERSITY INCORPORATED
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Mission Statement
The mission of Johnson C. Smith University is to provide an outstanding education for a diverse group of talented and highly motivated students from various ethnic, socioeconomic, and geographic backgrounds. Johnson C. Smith University offers a liberal education in conjunction with concentrated study in a specialized field in preparation for advanced study and specific careers. The University endeavors to produce graduates who are able to communicate effectively, think critically, learn independently as well as collaboratively, and demonstrate competence in their chosen fields. Further, it provides an environment in which students can fulfill their physical, social, cultural, spiritual, and other personal needs and in which they can develop a compelling sense of social and civic responsibility for leadership and service in a dynamic, multicultural society. Likewise, the University embraces its responsibility to provide leadership, service, and lifelong learning to the larger community. Regarding teaching effectiveness as paramount in its educational enterprise, Johnson C. Smith University has a commitment to the recruitment and retention of an outstanding faculty. To this end, the University promotes faculty development, encourages faculty involvement in research and other creative activities, and endorses the principles of academic freedom. To insure the integrity and stability of its status and the perpetuation of its rich legacy, Johnson C. Smith University has a firm resolve to maintain the fiscal and human resources requisite to be a truly distinctive institution—a hallmark of excellence in its students, facilities, operations, and environment. Additionally, Johnson C. Smith University, Incorporated shall continue the present policy of admitting students of any race, color, sex, national and ethnic origin, to all rights, privileges, programs and activities generally accorded to or made available to students at the University. In regard to faculty and staff, employment by and promotion within the University shall be on the basis of merit, and there shall be no discrimination on any basis.
About This Cause
Johnson C. Smith University will be recognized in North Carolina as Charlotte’s Premier Independent New Urban University. Defining characteristics of what JCSU will become include: High quality market-driven curriculum centered in the liberal arts and sciences A multi-cultural, multi-generational, and multi-racial faculty, staff, and student body A risk-oriented, entrepreneurial, independent presence in an historic urban neighborhood A teaching mission with emphasis on faculty and student research A mix of undergraduate and graduate programs Viable and sustainable community, professional, and corporate partnerships Delivery of educational programs in new venues and formats Our Value Proposition Johnson C. Smith University is an independent new urban university rooted in the HBCU tradition and charged with an urgent public mission: to recruit and equip a diverse student body through innovative teaching, learning and faculty-mentored and applied research with the knowledge, skills, values, and ethics that will enable them to solve complex problems in a fast-changing global economy. Founded in 1867 to educate freed slaves, today JCSU faces new challenges to produce the next generation of graduates who make up a new demographic majority consisting of students of color. JCSU must prepare them to navigate and thrive in a marketplace where people of color suffer disproportionate rates of unemployment and underemployment. Our students rely on us to help them reverse those trends. They understand that the value of education is the promise of freedom and personal fulfillment. For the large number of our students who are first-generation students, a college degree provides a viable route out of poverty. To accomplish all this, the University must continue moving forward with its radical transformative strategy. JCSU offers a rich intellectual climate supported by 103 faculty, 251 staff members, and a $45-million annual operating budget. It leverages its numerous community partnerships to guide various faculty-student applied research initiatives, many of which focus on improving education, health, and economic mobility in the surrounding Northwest Corridor. JCSU’s vision for adapting to new economic realities in higher education are informed by Jake B. Schrum’s, The Role of the New Urban University, and the research of Blue Ocean Strategy (BOS), the widely-cited business management study by W. Chan Kim and Renée Mauborgne, Professors at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. Initially published as a series of Harvard Business Review case studies, BOS aims to uncover new methods and insights within organizations that lead to higher value at a lower cost. BOS essentially drives corporate teams to redefine their traditional yet restricted market for their product by using existing resources to access a larger group of potential users and revenue streams. Over the past year, JCSU, in collaboration with a team of BOS consultants, reviewed the University’s product and value proposition to modify JSCU’s student experience that will measurably improve retention and graduation rates. The University’s leadership is committed to building a strong and sustainable new urban university that has a reputation as a close-knit community that integrates the liberal arts with business, the sciences, and technology in innovative, socially-conscious ways to empower tomorrow’s diverse entrepreneurial citizens and leaders. Whether in or out of the classroom, we offer our students growing edge experiences that will not confine them to dream small or to accept what is. Our students understand that they have an obligation to see challenges and solve them and to demand thought, growth, and change in every community they touch. Our commitment to build a premier new urban university that delivers a high education at a relatively low market cost will ensure our impact and viability for generations to come.