Greater Richmond Fit4Kids
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Mission Statement
Greater Richmond Fit4Kids is dedicated to improving children’s health and wellness through physical activity and healthy eating. We believe that active, well-nourished children learn more in school, have greater self-esteem, and grow to lead productive lives.
About This Cause
Greater Richmond Fit4Kids is a non-profit organization dedicated to improving children’s health and wellness in the Richmond region. Our organization leads innovative programs that promote physical activity and healthy eating in schools, community organizations, and beyond. Fit4Kids was founded in 2010 with support from Sports Backers and the Robins Foundation, filling an essential need for a regional organization focused exclusively on preventing childhood obesity. Today, we are focused on children’s overall health and wellness, which includes physical activity, healthy eating, and policy work. Two of our five organizational values are Collaboration and Equity, which means we center the voices of the communities we serve and carry the load together by grounding in a shared vision. Excellence, Possibility, and Persistence are our values as well, which directly relate to our high-impact, high-quality programs. We are excited to continue expanding our reach each school year and encouraging healthy habits for thousands of local children. Our vision is continued program growth, organizational sustainability, and inspiring school leadership to adopt and lead their own ongoing wellness programming.