WOMEN'S MEDIA CENTER
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Mission Statement
The Women’s Media Center is an inclusive feminist organization founded by Jane Fonda, Robin Morgan, and Gloria Steinem. The Women's Media Center fights for racial and gender representation and equality. WMC's goal is to make diverse women visible and powerful in media and thereby in society. Through our research, our journalism, our experts, and the women leaders in our WMC Progressive Women’s Voices, we are fighting for progress where inclusion and equality for women and people of color has been stalled for decades.
About This Cause
Women’s Media Center is an inclusive and feminist organization that works to ensure women’s realities are covered and voices heard. Our mission is to make diverse women visible and powerful in the media. Our programs address unequal representation and misrepresentation of women in media through interconnected strategies to: • Research, document, and produce reports in the WMC Media Lab that highlight the status of women in U.S. media, equip activists with evidence, and create benchmarks to hold media accountable for sexist and racist coverage. • Train women experts to be effective in media and increase their thought leadership through WMC Progressive Women’s Voices and customized training and leadership programs. • Recruit and promote diverse women experts in the media through WMC SheSource. • Investigate, report, and publish original media to expand diverse women’s voices and representation. Media impacts policy, politics, and action. It tells us who has power – who and what the shapers of media think we should care about. Our WMC Report: Gender and Race Representation on Five Big Sunday Shows documented that over the span of a year, these marquee shows included no guests who are Indigenous or Native American women, fewer than 1% who are women of Middle Eastern/North African descent; 1% who are Asian American women; 2% who are Latina; 9% who are Black women; and 20% who are White women. This important research also showed that more than two thirds of the guests on these influential shows are men. We seek support to help us work to change these numbers and create a media – and society – that actually looks and sounds like America.