COMMON SENSE MEDIA
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Mission Statement
Common Sense is dedicated to helping kids thrive in a world of media and technology. We empower parents, teachers, and policymakers by providing unbiased information, trusted advice, and innovative tools to help them harness the power of media and technology as a positive force in all kids’ lives.
About This Cause
We achieve our mission in four ways: we rate, we educate, we advocate, and we investigate. We Rate: Common Sense Media helps families make smart media choices. We offer the largest, most trusted library of independent age-based and educational ratings and reviews (34K+ reviews) for everything kids want to watch, play, read, and learn. We distribute this content through the Common Sense website and through 25 major media distribution partners including Apple, AT&T, Comcast, Netflix, Spectrum, Target, and Univision. In addition, we provide a wealth of guidance to families in English and Spanish about how to create safe, healthy, and balanced media environments for children, and how to harness media and technology for learning. We Educate: Common Sense Education provides teachers and schools with research-based classroom tools to help students harness technology for learning and life. Our K-12 Digital Literacy and Citizenship curriculum equips students with the knowledge and skills to think critically, behave safely, and participate responsibly online. Our Ed Tech Ratings and Digital Teaching resources help educators discover and better use high-quality digital instructional content and tools to enhance their teaching and propel student learning. We Advocate: Common Sense Kids Action works with policymakers, industry leaders, legislators, and a grassroots community of concerned parents and teachers to ensure every child has the opportunity to thrive. We champion policy solutions that protect online privacy, prevent misrepresentation, safeguard democracy, promote digital equity, and advance kids’ digital wellbeing. We Investigate: Common Sense Research conducts independent groundbreaking research to address the key questions surrounding the impact of media and technology on children and families’ lives, helping to shape the national dialogue and contributing to the overall field by providing a body of research for other researchers, institutions, and policymakers to build on as well as informing all of our programs. Common Sense is headquartered in San Francisco with regional offices in Los Angeles, New York, Phoenix, and Washington D.C. We also have additional education program staff who work on the ground with schools and school districts in Omaha, Texas, and Pennsylvania. Our resources are available for free in both English and Spanish.