LULU & LEO FUND
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Mission Statement
Choose Creativity empowers children and adults to build resilience, creative confidence, and social-emotional skills through engagement with the 10 Principles of Creativity.
About This Cause
Marina and Kevin Krim established the Lulu & Leo Fund in memory of their children Lulu and Leo, who were lost in a tragedy in October 2012. Marina and Kevin developed the 10 Principles of Creativity directly from their experience of rebuilding their family and lives. The 10 Principles articulate how creativity can help youth and adults face any opportunity or challenge with possibility, openness, and a growth mindset. The 10 Principles of Creativity are authentic, resourceful, curious, unconventional, patient, expressive, intuitive, present, inventive, and inspired.