Good Meat Project
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Mission Statement
We’re on a mission to catalyze marketplace innovation, connection, and education across the meat supply chain in order to increase the economic viability and ecological impact of livestock farmers who invest in healthy land, animals, and people.
About This Cause
Our Vision We envision a future where meat is produced ethically and responsibly, by an industry that invests in healthy animals and landscapes, values people all across the food supply chain, and nourishes diverse, well-informed consumers. What do we mean when we say Good Meat? Good Meat means caring for land, animals, and people. Good Meat means transparency from start to finish. Good Meat means nourishment and community. How We Work & Who We Work With The Good Meat® Project (GMP) partners and collaborates with a diverse network of experts, organizations, and businesses from across the globe who are excited to share their knowledge with each other and with others. We achieve our mission and vision through education, tool building, knowledge sharing, peer-to-peer learning, and marketplace experimentation and collaboration. In particular, we employ the following approaches with the following audiences: * Supporting and bringing together farms, ranches, and brands that raise and/or sell Good Meat through technical assistance, resource libraries, collaborative marketing experimentation, toolkits, peer-to-peer learning, and networking opportunities. *Supporting and bringing together butchers, chefs, and other food professionals who have an interest in sourcing, processing, and/or selling Good Meat. We do this via peer-to-peer learning, knowledge exchange, resource libraries, and apprenticeship opportunities and other educational programs. *Inspiring consumers to define their own Good Meat values, and to find, buy, and cook meat that aligns with those values, through various forms of online and in-person education. *Fostering authentic, long-term partnerships and collaborations with organizations, government agencies, businesses and other entities that are working to better our meat supply chain, and identifying and sharing best practices and emerging strategies that support a thriving Good Meat marketplace. By sparking experimentation and innovation, sharing knowledge, building coalitions, and empowering change makers, the GMP inspires everyone along the meat supply chain to help build healthy, resilient, responsible, regional meat production systems. Our Values Transparency We insist that people have easy access to clear and accurate information about the meat they are buying. Inclusivity We believe that all people should have access to healthy, affordable, and culturally-appropriate meat produced through ecologically sound methods. We believe food systems are strongest when we listen to and amplify a multitude of thoughts, perspectives, and lived experiences that can only be provided by a diverse community of land stewards, craftspeople, and consumers. Empowerment Greater, equitable access to knowledge, skills, and information empowers consumers, producers, and food professionals to shape a supply chain that values the health of land, animals, and people. Complexity As we reimagine the role that meat plays in our diets and landscapes, we acknowledge there is no one solution to the challenges we face. We embrace the complexity and nuance inherent in the process of reimagining and problem solving. Collaboration We believe that a food culture that cares for land, animals and people is built on a foundation of shared resources, the ongoing exchange of ideas, and emergent, creative, and communal problem solving across the supply chain.