Unicorn Riot (UR) is a 501(c)(3) non-profit educational media organization dedicated to engaging and amplifying the stories of social and environmental struggles from the ground up. We seek to enrich the public by transforming the narrative with our accessible non-commercial independent content. Our platform has operated non-hierarchically, independent of corporate or government control since our inception in 2015. Our media makers are based in the Twin Cities, Denver, Boston, Philadelphia, Washington D.C., and South Africa. Members of Unicorn Riot are passionate, creative, and determined to become a leading force in independent media. We disseminate independent, alternative, educational media via the internet, which we make freely accessible and redistributable for non-commercial purposes.
About This Cause
Incorporated in the State of Minnesota in 2015 as a 501(c)(3) educational non-profit media organization, Unicorn Riot is dedicated to exposing the root causes of dynamic social and environmental issues and exploring alternatives. With members spanning multiple cities and additional contributors, our members have a wide range of experiences and backgrounds coming with decades of experience in using media tools to document social and environmental justice events, as well as administrative experience working for non-profits.
Our commercial-free platform has operated non-hierarchically, independent of corporate or government control since our inception in 2015 and currently spans across four major US cities including Boston, Denver, Minneapolis, and Philadelphia. Our organization is volunteer-operated and still seeking full sustainability as we grow our annual budget.
Unicorn Riot is passionate, creative, and determined to become a leading force in independent media. We disseminate independent, alternative, educational media via the internet, which we make freely accessible and redistributable for non-commercial purposes. Unicorn Riot’s primary strategy for media production is to utilize a variety of programming, including but not limited to; live video streams, investigative reporting, data requests, documentaries, podcasts, and articles detailing a variety of issues. We aim to provide our viewers with the continued ability to gain new and up-to-date knowledge.
Unicorn Riot's non-profit model of providing educational independent media for free to the public has given millions of people access our content. In these turbulent times of growing social crisis, our independent media organization is continually looking for sustaining support to continue producing priceless original content, expand our coverage, and improve the quality of our media.
UR started by using cutting edge technology to stream live videos of breaking events related to social justice. During our first year, Unicorn Riot created 193 website posts and amassed over 575,000 visitors to our website UnicornRiot.Ninja, which averages over 4,500 visits a day (March 2016-April 2016). In that same time, our short-form documentary videos gained over 183,000 views on Vimeo, while our live coverage from various community events swelled above 2,000,000 views on Livestream.
Unicorn Riot's live stream has documented an 18 day occupation of the Minneapolis Police's 4th Precinct, as well as the police sweeps of the homeless population in Denver. During the summer and fall of 2015, Unicorn Riot provided the community with 28 episodes of 'Deprogram', a weekly show in which co-hosts discussed social struggles and climate change news from around the world. The end of each episode was encapsulated with an interview providing further in-depth discussion and background to the specific topic at hand.
Throughout 2015, Unicorn Riot was featured in multiple articles praising our ground breaking advancements in media and journalism. Closing out our first year of existence, Unicorn Riot was awarded the Servant Leadership Award from the Black Law Students Association at the University of St. Thomas in Minneapolis for providing a "media platform for the Black community of the Twin Cities.”
2016 and 2017 featured incredibly busy years for our small volunteer-operated organization. From #NoDAPL to Charlottesville to community members responding to police killings, our coverage has been seen by millions of people. We have investigated a variety of issues and covered a wide range of topics from community gardens to art sled rallies to alternative economies in Greece. In 2017, we released our first feature-length documentary 'Black Snake Killaz: A #NoDAPL Story', which has been very well received from communities around the world.
Check out our website to keep up to date on the stories and topics that we are covering. Thanks so much for taking the time to read this!