WORLD WILDLIFE FUND INC
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Mission Statement
WWF’s mission is to create a future where people and nature can thrive. To address today’s dual crises of climate change and biodiversity loss, WWF works to stop the degradation of the planet's natural environment, conserve the world's biological diversity, ensure that the use of renewable natural resources is sustainable, and promote the reduction of pollution and wasteful consumption.
About This Cause
OUR IMPACT As the world’s leading conservation organization, WWF works in 100 countries across 5 continents to tackle the most pressing issues at the intersection of nature, people, and climate. We collaborate with local communities to conserve the natural resources we all depend on, and together with partners at all levels, we transform markets and policies toward sustainability, tackle the threats driving the climate crisis, and protect and restore wildlife and their habitats. 2030 GOALS Climate change and biodiversity loss are not two separate issues. They are two sides of the coin. We must embrace a nature positive global goal that halts and reverses the downward trajectory, and delivers more nature by the end of the decade than at the start. Our goals are ambitious. Together with business, government, and individual action we envision: • Zero Loss of Natural Habitats: Maintain existing natural ecosystems, conserve, use sustainable resources, restore, and ensure climate resilience • Zero Extinction: Stable or increasing populations of species • Halve Footprint: Of consumption and production, and halve GHG emissions To achieve these goals, our strategy puts people at the center and organizes our work around six key areas: forests, marine, freshwater, wildlife, food and climate. By linking these six areas in an integrated approach, we can better leverage our unique assets and direct all our resources to protecting vulnerable places, species and communities worldwide. JOIN US Join us in making more sustainable decisions, being an active voice for nature, and taking action when our planet needs it most. We are each part of the solution, and together we can make ambitious strides for a healthy future.