CENTER FOR RESPONSIBLE TRAVEL
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Mission Statement
To promote responsible tourism policies and practices globally so that local communities may thrive and steward their cultural resources and biodiversity.
About This Cause
The Center for Responsible Travel (CREST) is a global nonprofit organization based in Washington, DC dedicated to increasing the positive global impact of responsible tourism. Travel is the world’s largest service industry and one of its biggest employers, providing one in every 10 jobs globally, according to the UN World Tourism Organization (UNWTO). Despite this, it has suffered from a lack of thoughtful research and analysis. CREST was founded to help move the industry towards true sustainability by providing cutting-edge analyses of the tourism industry and by offering innovative, sustainable solutions for businesses and destination communities. When developed responsibly, tourism can help reduce poverty, foster cultural understanding, educate travelers, and provide economic opportunities to local communities, including Indigenous Peoples. CREST’s programs and research are designed to actively address four key threats to securing a sustainable future. 1. Responding to the Climate Crisis: The growing threat of climate change makes responsible travel more important than ever, especially as we responsibly recover from this global pandemic. 2.Conserving Biodiversity and Cultural Heritage: Biodiversity and cultural heritage throughout the world are at risk due to extractive industries and short-sighted tourism models. Responsible tourism can play a critical role in conservation, protecting plant and animal life, and supporting communities to preserve their cultures, traditions, and livelihoods. 3. Addressing Overtourism: A strain on local environments, resources, and cultures, overtourism pre-COVID was a burden on communities around the world. A responsible recovery requires innovative tools and strategies to avoid the pitfalls of overtourism and put the focus on the quality of visitation, not the quantity of visitors. 4. Narrowing the Wealth Gap: As tourism rebuilds, we need to ensure that it is done so in a just, equitable, and responsible way by promoting fairer income distribution, maximizing local economic benefits through tourism, and advocating for workers.