DTH PUBLISHING CORPORATION
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Mission Statement
The Daily Tar Heel, the student-run publication of the University of North Carolina at Chapel Hill, operates with the following mission: To aggressively pursue all news of the University, University community and all who are affected by the University; to consistently beat our competition in terms of breaking news and quality of content; to set the standard for the journalism industry in terms of innovation, accuracy and responsiveness to the community. To serve as a learning laboratory for young journalists with a relaxed atmosphere but serious expectations; to equip all aspiring media professionals with the tools necessary not only to communicate information but also to understand the changing face of media; to train staff members in various aspects of reporting, editing and managing a daily news organization and publishing a daily newspaper; to provide a fun, relaxed working environment for young professionals. To advocate for the tradition of editorial and journalistic freedom among journalists; to be a leader in espousing the ethical standards of the industry; to serve as a beacon of journalistic integrity. To represent the University of North Carolina at Chapel Hill as its flagship news organization and also to represent the area as Orange County’s news source of record.
About This Cause
The Daily Tar Heel is the student newspaper at the University of North Carolina at Chapel Hill. The nonprofit organization, which incorporated in 1989 as a separate legal entity from UNC, stopped taking student fees in 1993 and has since been funded by advertising revenue, thus making it both fiscally and editorially independent. The student journalists are solely responsible for all content under the direction of the student editor-in-chief. The 2018-19 editor-in-chief is Rachel Jones. The paper's business operations are governed by a 13-member, student-majority board of directors whose open slots are filled by the board each winter for the next year. The paper circulates 10,000 free copies each Wednesday during the regular academic year to about 200 distribution locations throughout campus, Chapel Hill, Carrboro, Chatham and Durham, making it the largest community newspaper in the area. It publishes bi-weekly on Thursdays during the summer sessions. Dailytarheel.com draws 11,400 readers (unique visitors) on average per school day. The editor-in-chief oversees the newsroom operations and is ultimately responsible for all news and opinion content. The editor serves as the public face of the paper. The editor also hires the rest of the newsroom staff, which includes the managing editor, online editor, the opinion editor, and editors for each of the newsroom’s 14 section desks. The editor is selected each April by an independent 11-member selection board generated by the board of directors for just that purpose. The student advertising manager and a staff of about 25 are responsible for all advertising sales under the direction of the non-student advertising director. Two professionals are employed in support and coaching functions. At the height of the school year, there are some 80 paid students in news, advertising, customer service and production functions and another 150 or more student volunteers.