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Mission Statement
BAYCAT exists to end racial, gender and economic inequity by creating powerful, authentic media while diversifying the creative industry. Through the education and employment of low-income youth, young people of color, and young women in the Bay Area, and producing media for socially-minded clients, we are changing the stories that get shared with the world.
About This Cause
We exist to end racism and sexism through storytelling. Media matters. It shapes our culture — one film, one news clip, one story at a time. So if we’re ever going to create an equitable future, we need equitable representation in the media. We at BAYCAT work to change the storytellers, so they can change the world. The Industry Gap 40% of the US population are people of color, yet only 12.6% of film directors are people of color. 50% of the US population are women. 11.5% of advertising creative directors are women. The BAYCAT Solution We created a pathway, from education to job placement, in the media and creative industry for women and people of color. Our students have access to the latest technologies, mentorship, professional coaching, and networking opportunities to build bridges between people of color, women, and the industry. At BAYCAT Academy, we provide free digital media education to low-income youth of color and young women, ages 11-17 afterschool and during the summer. We train, mentor and employ diverse young adult interns, ages 18-25 through BAYCAT Studio, and then support job placements at major companies and organizations. BAYCAT Studio is the Bay Area’s go-to storytellers for creating authentic media with a lasting social impact. As the professional arm of BAYCAT, we have produced meaningful, socially driven work for globally recognized clients like the Golden State Warriors, National Parks Service, Salesforce, Pixar, UCSF, and more.