CHUM CHARITABLE FOUNDATION
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About This Cause
The CP24 CHUM Christmas Wish has emerged as a leading provider of toys for underprivileged children in the Greater Toronto Area. In addition to toy distribution, the initiative offers financial support to numerous agencies, ensuring that countless children, youth, and young mothers experience the joy of the holiday season. Last year, with the collaboration of our partners and the generous contributions from our dedicated viewers and listeners, the CP24 CHUM Christmas Wish, in partnership with Toronto Social Services, extended its reach from Oshawa in the east to Hamilton in the west and as far north as Barrie, ON. This year marks the 59th Annual CP24 CHUM Christmas Wish, celebrated by the Bell Media family during the 2025 holiday season. With the promotional backing of CP24 and 104.5 CHUM FM, we effectively engage both television and radio audiences to foster community support. We are excited to have RBC Royal Bank and many other steadfast supporters return to help us restore the magic of the holiday season for those in need. The CP24 CHUM Christmas Wish was founded in 1966 as CHUM’s Kid’s Crusade Foundation to aid children and children's charities. In 1973, it was renamed the CHUM Charitable Foundation to expand its mission, addressing the growing requests for assistance from adults. The program adopted its current name in 2008.