CHUM CHARITABLE FOUNDATION
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About This Cause
The CP24 CHUM Christmas Wish has become one of the largest distributors of toys to children in need in the Greater Toronto Area. The program also provides financial assistance to hundreds of agencies, ensuring that hundreds of thousands of individuals enjoy a holiday experience. Last year, with the help of our partners as well as generous donations from our loyal viewers and listeners, the CP24 CHUM Christmas Wish in conjunction with Toronto Social Services assisted hundreds of thousands of people in need. The Bell Media family is celebrating its 54th Annual CP24 CHUM Christmas Wish in this year's 2020 holiday season. With the promotional support of CP24 and 104.5 CHUM FM, we reach both television and radio audiences for community assistance. We are thrilled to welcome back RBC Royal Bank, for the 52nd year with our program! Together we can bring back the magic of the holidays to those in need this holiday season. The CP24 CHUM Christmas Wish was originally established in 1966 as CHUM’s Kid’s Crusade Foundation, for the purpose of assisting children in need and children’s charities. In 1973, the name was changed to the CHUM Charitable Foundation in order to broaden the scope of the foundation’s work, including the increase in requests for financial assistance from adults in need. In 2008, the program became known as the CP24 CHUM Christmas Wish.