tâpwêwin media
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Mission Statement
tâpwêwin media is a national Indigenous-led nonprofit committed to truth-telling, narrative sovereignty, and cultural revitalization through community-driven storytelling. Our mission is to transform the media landscape in what’s currently known as Canada by centering Indigenous values, leadership, and ways of knowing—while supporting a wider community of storytellers working in relationship with Indigenous Peoples and Nations. Our flagship project, IndigiNews, was founded in 2020 to respond to ongoing misrepresentation, underrepresentation, and erasure of Indigenous voices and experiences in mainstream journalism. In the five years that we have been publishing, IndigiNews has become a nationally recognized leader in trauma-informed journalism, and has won over 50 awards, 17 awards from the Indigenous Journalists Association, 14 Canadian Online Publishing Awards, six Digital Publishing Awards, six honours from the Canadian Association of Journalists, five Webster Awards, two National Newspaper Awards, and individual recognitions from the Canadian Journalism Foundation and the Hillman Prize. As an Indigenous-led newsroom with a mixed team of Indigenous and non-Indigenous reporters and editors, IndigiNews is bringing Indigenous worldviews into mainstream journalism. Our team works together to tell stories with care, consent, and accountability. We report on what matters to our people: language revitalization, land protection, justice, cultural resurgence, community health, Youth and Elders, and the brilliant everyday lives of Indigenous Peoples. Our journalism is trauma-informed and strengths-based. Every piece we publish is shaped by principles of kinship, relational accountability, and the Cree teachings of autonomy and non-interference. For generations, stories about Indigenous Peoples have been told by outsiders—often with harmful consequences. At tâpwêwin media, we believe that the antidote to the trauma narrative lies in Indigenous-led storytelling, building power and capacity within our own communities, and creating ethical pathways for non-Indigenous allies to contribute meaningfully. But we are more than a newsroom. tâpwêwin media also exists to strengthen the Indigenous media ecosystem as a whole. We offer mentorship, professional development, and training for both Indigenous and non-Indigenous media makers who are committed to working in service of Indigenous truths. We build partnerships with funders, educational institutions, and other media organizations to shift power and resources into Indigenous hands—and we advocate for policy change that supports the sustainability of Indigenous-owned media. We are proud founding members of the Indigenous Media Association of Canada (IMAC), and we regularly collaborate with Indigenous media leaders across the country to advance shared priorities around funding equity, representation, and narrative sovereignty. Our mission is guided by a vision of systems transformation. We want to see a future where Indigenous Peoples are not just included in media, but leading it—at every level, from reporting to executive decision-making. A future where Indigenous youth see themselves reflected in the stories around them. A future where Indigenous journalists are well-supported, respected, and resourced to do their work with integrity and safety. A future where stories are a source of connection, not harm. The word tâpwêwin means “truth” in Cree. It reflects both our purpose and our practice. We are here to speak the truth—with courage, care, and cultural integrity—and to support others in doing the same. We welcome allies, donors, and partners to join us in this work. Together, we can build a media ecosystem that is relational, accountable, and built to last.
About This Cause
tâpwêwin media is a national Indigenous-led nonprofit organization working to transform the media ecosystem through storytelling rooted in Indigenous values. Our name comes from the Cree word for “truth,” and our work is grounded in this principle—truth-telling as a path toward justice, connection, and systemic change. We believe that Indigenous Peoples must not only be represented in media, but empowered to lead it—at all levels. We envision a future where Indigenous youth see themselves reflected in the stories around them, where Indigenous journalists and media makers are supported to do their work with integrity, and where stories are a source of healing rather than harm. Our flagship project, IndigiNews, has become a nationally celebrated model of trauma-informed journalism. IndigiNews operates with an explicitly decolonial approach to storytelling, challenging extractive industry norms and prioritizing cultural safety, consent, and community accountability. Our reporters—both Indigenous and non-Indigenous—are guided by principles of wâhkôhtowin (kinship), wîcêhtowin (good relations), and non-interference. We focus on stories that matter to Indigenous communities, told in ways that centre care and truth. Since our founding, tâpwêwin media has also grown into a hub for training, leadership development, and systems change. We facilitate workshops on trauma-informed practices, Indigenous cultural competency, and narrative sovereignty. We support the next generation of storytellers through mentorship, fellowships, and editorial support. We work closely with philanthropic and policy partners to build more equitable funding structures for Indigenous media. Our team includes storytellers, editors, strategists, and knowledge keepers who work across territories and disciplines. While our organization is Indigenous-led, we welcome non-Indigenous allies who are committed to walking alongside us in solidarity, learning, and accountability. To date, our work has reached millions of people through our journalism, education, and advocacy. IndigiNews alone has won more than 50 awards, including top honours from the Indigenous Journalists Association, the Canadian Association of Journalists, and the Canadian Journalism Foundation. We know that transformative change doesn’t happen overnight. It requires relationship, vision, and sustained commitment. That’s why we’re building a media organization—and a media movement—that’s built to last. We invite individuals, communities, and institutions to support our work, whether through funding, partnership, or amplification. Together, we can build a media ecosystem where Indigenous stories are told with integrity, Indigenous values shape the future, and truth guides the way forward. For more information, visit: https://tapwewin.media or https://indiginews.com/.