PRESIDENT'S CHOICE CHILDREN'S CHARITY/LA FONDATION POUR LES ENFANTS LE CHOIX DU PRESIDENT
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Mission Statement
After 32 years dedicated to nurturing the wellbeing of Canadian children, President’s Choice Children’s Charity is on a mission to feed 1 million kids annually, by 2025. But we know that a full tummy is just one of the building blocks for a child to live their best life, so our signature Power Full Kids programs pair good food with growing and cooking skills to help kids rediscover food.
About This Cause
Since 1989, President’s Choice Children’s Charity has nurtured the well-being of more than 6 million Canadian children. Now, we’re on a mission to make sure hunger never stands in the way of a child’s dreams for their future by providing good food. And because every young person should experience the joy of growing and cooking, we’re empowering them with the skills to discover food. Today, President's Choice Children's Charity reaches 10% of school-aged children with regular meals and snacks, and even more with our out-of-school programs, totaling approximately 800 thousand children fed annually. We’ve made great strides in our mission, but we can do more. Our goal is to feed a million children annually, by 2025. The cost of the charity’s administration and operations is funded by Loblaw, ensuring that 100% of every dollar donated goes to helping kids. For more information, or to donate online, visit pcchildrenscharity.ca