Eastside Educational Trust
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Mission Statement
OUR VISION is: A future in which every child and young person’s creativity is valued, nurtured and celebrated. OUR MISSION is: to inspire and empower children and young people through participation in arts programmes that develop their creative thinking, skills and voices. OUR AIMS: To inspire and empower all children and young people to express their voices and realise their full creative potential. To be fully inclusive, relevant and representative of the communities that we serve. To continually and sustainably grow our impacts through ambitious collaboration with schools, partners, and the young people we serve. To explore and incorporate appropriate cutting-edge new technology into our creative projects to enrich our offer, meaningfully grow our reach and find new ways to deliver our work. To become widely known and celebrated as a Centre of Excellence for Creative Education. OUR NEW NORTH STAR STATEMENT Eastside’s goal is to become widely known and celebrated as a National Centre of Excellence for Creative Education and learning providing the highest quality creative opportunities to thousands of children and young people annually, in particular those in the most under-invested communities. We aim to deliver a 'million differences' to young lives across London and the UK by the end of 2029 through our arts and cultural programmes. Each ‘difference’ is a unique opportunity to access and participate in the arts, which is fundamental to developing critical-thinking, social and technical skills and to building the future prospects of children and young people.
About This Cause
ABOUT US AND WHAT WE DO Founded in 1994, Eastside empowers thousands of young people each year through the arts. We do this by running participatory workshops and programmes for young people both in and outside of school settings. In 2023-2024, Eastside delivered 2,420 workshops reaching 62,999 young people across the country – our highest ever impact figures. Who do we support? Primary beneficiaries: We empower children and young people across Greater London and the United Kingdom through the delivery of arts and creativity programmes, workshops and resources, both in and outside of educational settings. Within this, we champion equal access to creative opportunities for all young lives and seek to reduce barriers to participation for those in historically underinvested communities. Secondary beneficiaries: We work with schools/teachers, delivery partner organisations and artists to provide creative opportunities to children and young people. While these groups are not our primary beneficiaries, they too experience positive benefits such as training and development, paid work opportunities and long-term support. Our work with them ensures that children and young people can access and experience high-quality creative activities and programmes, but also that this quality can be passed onto the future children and young people they go on to work with, further increasing our impact. What services and support do we provide? We are first and foremost an organisation that designs and delivers in-person and online creative programmes, workshops and resources, focussed on our chosen art forms (spoken word poetry, drama, animation, film and digital), for children and young people. Our strength, expertise, and unique identity lies in our ability and care in designing and delivering high-quality programmes, be it directly by Eastside or in collaboration with partner organisations. Eastside is also expert at taking on a more strategic role within the sector: expanding programmatic delivery to other organisations via specialist partnerships and sharing good practice; and increasing our voice to influence and advocate for the importance of creativity for children and young people. This strategic ‘connector’ role is complementary and additional, and is not to be done at the expense of our primary delivery role. Finally Eastside understands that the times are changing rapidly and the rise of "creative"/ generative AI represents a big societal shift - it is therefore more important than ever that young people know what creativity is, how to deploy it, and that we don't let arts education dwindle while technologies take over creative roles. How far does our geographical reach go? We directly deliver an in-depth, focussed creative offering to children and young people across Greater London. We also reach children and young people outside of London across the UK (and in some cases beyond) via our specialist partnerships and digital participation opportunities. We build our digital offering and delivery formats to respond to the evolving learning needs of the beneficiaries of our core programmatic offerings; the fact that this also enables us to reach a wider audience is a secondary benefit and will be utilised accordingly to grow our impact, but it is not the only driver of digitisation. What is our artistic offering? We deliver and specialise in a range of art forms that target the development of creativity, confidence, resilience, social, technical and employability skills among children and young people and, importantly, give them the tools and platforms to express their voices, develop their creative thinking and skills. We have a particular focus on spoken word poetry,, film, digital arts, and drama - this breadth enables us to tailor our activities for different age groups and their needs, maintains the relevance and richness of our offering to stakeholders and partners, and positions our offering as a uniquely multidisciplinary youth arts programme. Our specialist art forms comprise the basis of our programmatic offering, and drive where we invest our efforts and build our capabilities and expertise. At the same time, we recognise that some stakeholders will be interested in other arts forms. To address this need, we leverage our existing diverse pool of artists to deliver our programmes of work and, where appropriate, signpost them to our reputable partner organisations who specialise in these other art forms. What is our artistic vision? Our artistic vision and social vision is one and the same: a society in which participation in the arts empowers children and young people to express their voices, recognise and celebrate their own and each others’ creativity and individuality, and provides a catalyst for positive social change.