COACHBRIGHT CHARITABLE TRUST
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Mission Statement
CoachBright is a social mobility charity set up to support disadvantaged young people to become confident, independent and resilient, so they can lead the lives they want. Young people who are at risk of dropping out or failing school exams, or becoming NEET (not in Education, Employment or Training) are coached as an early intervention to improve their confidence, levels of positive self-belief and work ethic so that they can gain clarity in identifying their aspirations and understand what they need to do to achieve their goals. Our vision is a world in which every young person’s destination is based on their choice, ambitions and talents, rather than their background.
About This Cause
CoachBright was founded as a social enterprise in 2014 by Robin Chu, a Chinese immigrant, after he experienced the transformational impact of coaching as a young person himself. Traditionally accessed as a high-end service by wealthy business people, Robin decided to offer personalised coaching support to disadvantaged young people facing complex transitions to adulthood, in low-income families who were unable to afford it. Over the last five years, CoachBright has grown from a plucky start-up social enterprise serving 630 young people in 2017/18 to 4100 young people in 2021/22. We have expanded from running programmes in deprived areas of London to also running programmes in the South West, South East and West Midlands. We partner with Primary and Secondary schools to run face-to-face and virtual coaching programmes. Through partnering young people with relatable role models, we help them raise their confidence, independence and attainment. What sets CoachBright apart in the education sphere is the format of coaching delivered. Volunteers are relatable 16-18-year-olds, with lived experience of disadvantage, who volunteer to receive coach training, including the principles of having a growth mindset. Essential skills gained in leadership, communication and relationship building are then shared with younger peers deemed to be at risk of school exclusion, whom they are matched with. The fact that these young coaches are so relatable – only a few years ahead in their educational journey, similarly dressed, with similar life experiences and having grown up in similar locations – makes for a powerful relationship. All the volunteers are involved in developing and delivering the project, and it could not happen without them. Once they have completed 15 hours of coaching with disadvantaged children, they receive an accredited SSAT leadership certification, boosting their employability. 100% of beneficiaries are disadvantaged by one or more of the following factors that intersect with many other protected characteristics affecting the lives of young people: Eligibility for pupil premium funding (PP) and Free School Meals (FSM); is a young carer or looked-after child (LAC); is part of the Roma and/or Traveller community; is known to be a migrant, refugee or asylum seeking child; has one or more parent/guardian currently in prison or otherwise absent; has been diagnosed with or is suspected to be neurodiverse or have special educational needs. The children will be struggling with low self-esteem and confidence, will come from low-income families, and may be lacking the understanding or commitment to revise for exams. They may demonstrate a lack of academic, emotional and/or social skills and be increasingly tempted to drop out of school. Our Impact: At the first and final session of our programmes, young people complete a questionnaire which asks them to self-assess beliefs on a scale of 1-10 across 18 statements designed to give an aggregate score for each of confidence, independence, and resilience. This enables us to track the impact over the programme duration. Sample statements include: ‘I have taken steps towards achieving my goals,’ ‘I can bounce back when things go wrong,’ and ‘I can motivate myself to revise at home.’ As well as collecting quantitative data for evaluation, we collect case studies and feedback from coachees, coaches and stakeholders: “Taking part in the programme was such a transformative experience for me. Your warmth, kindness and passion set the bar as to what brilliant leadership looks like. For the first time, I felt like a leader and knew that I was capable of imparting my knowledge and experience to help others." (Aged 17) “I learnt not to underestimate myself or my talents and that regardless of my background, I really can still achieve anything I want.” (Aged 14) "My father was diagnosed with late-stage cancer and I couldn't cope. It was a scary time. With everything going on I just figured I'd have to leave school. The pressure was massive and I lost all self-confidence. But the coaching made a real difference in a short space of time. She could still see my spark when I thought it had gone. I learned not to be afraid of the unknown." During programmes, so that suggested changes can still be made if needed, school coordinators and coaches are asked to rate their satisfaction in four areas: safeguarding, coachee and coach progress and CoachBright staff support and professionalism. “Coaching less-privileged children boosts fundamental education for those who need it most and provides an essential social mobility service.” Lee Elliot Major, Exeter University. “CoachBright is a future-thinking organisation looking at the next generation of children and not just thinking about now, but how we build future leaders, regardless of a child’s start in life. They have had amazing results helping disadvantaged children to not just get through the education system but to become successful.” Gina Lodge, Academy of Executive Coaching. "It’s very individual – a young person gets the support that they need as an individual which means it has a great impact." Kizzi Keast, Reading University