Walk the Walk

WOKING, England, GU21 5RW United Kingdom

Mission Statement

Walk the Walk is a charity dedicated to raising money and awareness for vital breast and other cancer causes, and to encourage women, men and children, to be more active, to recognise this is an important part of life and cancer prevention, and to realise their own potential for achieving good health and well-being.

About This Cause

Walk the Walk: How it all started In 1996 Nina Barough CBE, Founder and Chief Executive of Walk the Walk Worldwide, woke up one morning with the idea of Power Walking a marathon in a bra to raise money for breast cancer. Later that year, she led a group of 13 women, wearing decorated bras, as they Power Walked The New York City Marathon. Two months later Nina was diagnosed with breast cancer and continued to Power Walk to keep positive. This was the starting point for Walk the Walk and the famous MoonWalks. Almost 25 years later, Walk the Walk is the UK’s largest grant-making breast cancer charity and has raised in excess of £133 million. The MoonWalk has become an iconic event and is not just another walk; it is an experience. Walk the Walk: What we do now Walk the Walk specialises in Power Walking Challenges ranging from family 10k distances, to 100k and everything in-between. • MoonWalks are held in London, Scotland and Iceland. • Walk the Walk is the organiser of The Arctic Challenge – a 26.2 mile backcountry skiing marathon in the Swedish subarctic. • The charity also takes teams to marathons and treks all over the world, including New York, Peru, Nijmegen, Dublin, Berlin, Disneyland Paris and the historic Camino Trail. • Almost half a million women, men and children have completed Walk the Walk challenges. Walk the Walk: Where does the money go? Nina and the Walk the Walk Trustees are passionate about granting Walk the Walk funds to research and also to help improve the lives of people who are living with cancer now. • Some of the grants which Walk the Walk has made include: • Breast Cancer Now for groundbreaking research, including the LEGACY Study, The Breast Cancer Now Tissue Bank, Generations Study and most recently Walk the Walk Fellow Dr. Damir Varešlija, who is researching how breast cancer spreads to the brain. • Penny Brohn UK in Bristol, Maggie’s Cancer Centres in Scotland and Breast Cancer Haven in London and Leeds, all providing essential support and care in their own unique ways. • Walk the Walk has its own project granting funds to NHS Hospitals and Trusts across the UK, in order for them to purchase Scalp Coolers. Every day, these machines are helping cancer patients to keep their hair whilst undergoing chemotherapy. To date 247 NHS Hospitals across the UK have been granted 625 Scalp Coolers. Walk the Walk also has a Community Fund which specifically supports smaller charities throughout the UK, working at the front line of cancer in their local communities. Amongst those to receive grants are: • The Christie Complimentary Therapy Services, Manchester –providing invaluable and innovative therapy support for cancer patients. • FACT, Gateshead – providing front line pre and post cancer care and support for the community. • Tenovus, for providing cancer support, chemotherapy and lymphatic drainage by mobile vehicles to communities in Wales. • During the pandemic, Walk the Walk is making Emergency Grants to frontline cancer charities across the UK Men Get Breast Cancer Too campaign • Walk the Walk are UK leaders in raising awareness that Men Get Breast Cancer Too. • The charity has created a Check your Chest poster and all men taking part in The MoonWalks are sent a special blue bra t-shirt. Walk the Walk: The charity’s ethos Apart from raising money, Walk the Walk is passionate about encouraging women, men and children to realise their own potential for good health and wellbeing by walking. Walk the Walk is a health charity which also supports environmental choices.

Walk the Walk
6 Genesis Business Park
WOKING, England GU21 5RW
United Kingdom
Phone 441483741430
Twitter @walkthewalk
Unique Identifier SC029572