MY NEW RED SHOES

Palo Alto, California, 94306 United States

Mission Statement

mBOLDen Change, formerly My New Red Shoes, champions, designs and incubates bold, community-driven solutions that dismantle barriers and close equity gaps — so everyone has the resources and power to thrive. From direct investment to systems change, our work moves across three levels: supporting urgent needs, strengthening the social safety net, and shifting the structures that hold inequity in place.

About This Cause

Founded in 2006 as My New Red Shoes, we distributed new clothing, shoes, and confidence to kids whose families were experiencing poverty — and mobilized an entire community to do it. Since then, we’ve supported more than 260,000 children and families through a mix of in-kind support, direct cash assistance, and connections to wraparound services. In 2025, we rebranded as mBOLDen Change to reflect the evolution of our work: - Enlisting partners to deliver our programs → to co-creating solutions that empower them to launch and lead the initiatives that matter most - Distributing in-kind goods → to developing cash-based support that puts flexible dollars directly in the hands of those who need it most - Serving families once a year → to strengthening the systems that support them all year long - Holding equity as a guiding value → to advocating for policies and practices that shift power and expand opportunity for marginalized communities

MY NEW RED SHOES
3790 El Camino Real 1098
Palo Alto, California 94306
United States
Phone 650-241-3911
Unique Identifier 204683289