INTERNATIONAL DEVELOPMENT ENTERPRISES
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Mission Statement
iDE creates income and livelihood opportunities for poor, rural households. Poor women and men have the right to a secure livelihood. Markets are the most powerful force for significant, widespread and lasting impact on rural prosperity. The rural poor are customers, producers, and entrepreneurs. We listen to and learn from the people we work with. We value innovation and entrepreneurship. We are results-oriented, aiming for significant impacts for large numbers of people. We strive for economic, social, and environmental equity and sustainability.
About This Cause
iDE is a global development organization that co-creates with foundations, governments, individuals, for-profits, and nonprofits to develop lasting solutions to poverty. We design and deliver market-based solutions in Agriculture and WASH in 11 countries across Asia, Africa, and Central America. Much more than a collection of technologies and field offices, we are a globally integrated ecosystem of nearly 1,000 staff, passionate about innovation and entrepreneurism. The bottom line is improving the lives of our clients: the rural farmers and small businesses that are among the world’s poorest. The impact we report is rooted in reality and the data is readily available to anyone. This is our method of ensuring that the investments—in money and in time—made by our donors, the rural entrepreneurs we are working with, the customers they are serving, and our staff are having real impact. iDE employs a strategy built upon the following four pillars: Start with People - People are more likely to invest their money in a solution that comes from their own ideas and desires. Using Human-Centered Design, we make no assumptions about what people want or what the final solution should look like. Instead, we develop a deep understanding of people’s lives to inspire our designs and market-based ideas. By asking first, we reduce risk and achieve success that is sustainable and scalable. Design to Context - Solutions to alleviate poverty and improve livelihoods aren’t universal. They have to be tailored to meet local contexts: social, cultural, political, and environmental. We also focus on technology design that fit within the context of each particular farm, village, region, and country. We design and promote resource-smart technology that acknowledges local challenges and strives to make the most of limited funds, energy, labor, and water. Business Delivers - The poor work hard: growing food, tending a market stall, pouring cement into a latrine mold. Today they are struggling to get by, but with training, tools, and opportunities, they can become successful employees, sales agents, business operators, and entrepreneurs. We mobilize the private sector by building a strong business case for marketing to the poor. By sharing decades of lessons from successes and failures and ever-changing customer insights, we reduce the risk and challenge of market entry for businesses of all sizes. We take special care to ensure that we’re building markets that can continue to strengthen after we move on, and are inclusive of marginalized people—those without access to land, capital, or information. Where markets are so broken that basic market infrastructure does not exist, iDE creates financially viable social enterprises that are dedicated to social, environmental, and financial goals. Results Rule - The first phone many Africans use is a cell phone. It’s been cheaper and easier for developing countries to build cell towers than to string wires between rural homes. At iDE, we’re building on that technological leap to radically transform the lives of the poor—pioneering a dynamic cloud-based information system that connects every segment of our operations. This real-time data allows us to quickly prioritize investments that work and eliminate those that don’t. Using Human-Centered Design, iDE develops a deep understanding of people’s lives to inspire our designs and market-based ideas.“Innovation is hard,” says Nadia Campos, a designer in iDE’s Phnom Penh Cambodia office. “It takes people, it takes time, it takes money. But you have to do it. Because if you don’t, you fail.” We believe that designers shouldn’t be the only one thinking about innovation, which is why iDE’s design team recruited a cadre of skilled iDE staff to lead their colleagues in innovating—and thinking like designers—at each stage of a project. In order to design solutions to the unique contexts where we work, our organizational structure is intentionally decentralized, allowing for visionary leadership in the field, not just back at headquarters. Our country directors live in the countries they support. They lead teams that are constantly in contact with our clients. And once we start designing solutions for a need, we are committed to staying in that country until we have achieved our goals. We mobilize the private sector by building a strong business case for marketing to the poor. By sharing decades of lessons from successes and failures and ever-changing customer insights, we reduce the risk and challenge of market entry for businesses of all sizes. We take special care to ensure that we’re building markets that can continue to strengthen after we move on, and are inclusive of marginalized people—those without access to land, capital, or information. Where markets are so broken that basic market infrastructure does not exist, iDE creates financially viable social enterprises that are dedicated to social, environmental, and financial goals. iDE is pioneering a dynamic cloud-based information system that connects every segment of our operations, from the mobile phone of a latrine sales agent in rural Cambodia, to the Country Director’s laptop in Phnom Penh, to the operations team in our Denver, Colorado headquarters. This integration enables us to have real-time data so we can analyze our quality and reliability, cost-effectiveness, programs towards targets, and key performance indicators. But more importantly, it helps customers get their toilets delivered faster and cheaper.