NATIONAL PARKS TRAVELER
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Mission Statement
National Parks Traveler is the world's top-rated, editorially independent, nonprofit media organization dedicated to covering national parks and protected areas on a daily basis. The Traveler's journalists work to inform the general public of environmental, scientific, and newsworthy developments surrounding, involving, and affecting these areas and their governing bodies. The Traveler is not a static aggregation site built around park statistics and trail descriptions, and is not strictly a travelogue. Rather, it offers readers a unique multimedia blend of news, feature content, debate, and discussion all tied to national parks and protected areas.
About This Cause
Don't be misled by the name. National Parks Traveler is not a travel-blog. It is a serious, award-winning news organization that fills a needed coverage niche as mainstream media shrinks. Our coverage via our flagship website (nationalparkstraveler.org), Apple News feed, and social media channels reaches more than 5 million readers/listeners annually. Our editorial team combined has more than a century of professional journalism experience, with outside credits ranging from National Geographic and Smithsonian to Sunset and Hemispheres. While legacy media outlets occasionally provide coverage of issues in the National Park System, Traveler provides that coverage on a daily basis year-round. We report on news events in the parks, congressional hearings, and National Park Service management decisions, as well as generate features and in-depth pieces on such topics as how oil trains can impact units of the National Park System and how the health (or lack of health) of the Colorado River impacts national parks. Traveler's coverage of vandalism in the national parks during the 2018-19 partial government shutdown not only was copied/cited by the likes of CNN, the Washington Post, the New York Times, Gizmodo, Popular Science and others, but led to a profile in the prestigious Columbia Journalism Review. Our spring 2020 coverage of the Big Cypress National Preserve oil exploration issue was copied after the fact by some Miami media, which has the preserve in its backyard. We have ongoing coverage of climate change impacts to the parks, the coronavirus pandemic and its impact on parks, and recently came out with our first annual Endangered And Threatened Parks project, in which we took a look at those park landscapes that are struggling to retain the qualities that led to their inclusion in the National Park System in the first place. Traveler also offers a weekly podcast series, which has seen nearly 100,000 downloads (from mid-February 2019 through mid-July 2020). National parks are an American touchstone. They preserve the country's landscapes, history, cultures, and even wildlife. They are a source of wonders, of scientific research, of individual rejuvenation. Unfortunately, they suffer from a lack of funding, staff reductions, and crowding (internally from visitors, and externally from sprawl). How the NPS and Congress manage them must be covered on a daily basis by a news organization. National Parks Traveler is that organization.