GET SCHOOLED FOUNDATION
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Mission Statement
Get Schooled’s mission is to empower and engage young people to get the education they need for the future they want. Using our digital channels, gamification and a recipe we call “sizzle and substance” we give students a voice to advocate for themselves along with access to the tools, resources and community that will help them fulfill their dreams.
About This Cause
Get Schooled believes passionately in the power of education to unlock human potential. We work tirelessly to ensure that young people – wherever they may live, wherever they may attend school, whatever education their parents may have – have a voice to advocate for themselves along with access to the tools, resources and community that will help them fulfill their dreams. Since 2010, Get Schooled has worked to change the way urban and rural schools across the nation make gains in key educational outcomes such as attendance, graduation, and FAFSA completion rates. We began by meeting students where they naturally hang out – the internet and their mobile phones – and built a digital platform that interjects the mechanics of gamification into the college-going culture to incentivize them to take an active interest in their education. The result is a robust digital platform that awards users who complete specific activities related to their education. What sets Get Schooled apart is we have used the power of technology to provide a gamified program that has scaled. This gamification system is simultaneously applied to both individual students and entire schools or community-based organizations. And it works. In 2016, Get Schooled’s digital platform posted 1.8 million visits and we have close to three quarters of a million community members, most of them low-income. Even more importantly, engagement with our platform has an impact on the schools we partner with. More than half of schools with 10% or more students in our community have posted gains in attendance rates and FAFSA completion rates - both key indicators of future educational success. Students have told us of the impact it has on their knowledge and their aspirations. Of students active in our community: - 89% said it helped them understand the importance of setting goals - 89% said it encouraged them to make college a goal - 77% said it helped them figure out how to pay for college - 84% said it gave them more confidence in what their future could be - 85% said it presented opportunities that they didn't know were possible Get Schooled's programs include: - Friendly competitions or challenges across middle and/or high school tied to a specific outcome (e.g. attendance, FAFSA completion, SAT preparation, computer science exploration, etc.). Since our challenges launched in 2011, 4,320 middle and high schools have participated. - Text support that offers everything from an automated SAT/ACT question of the day to virtual guidance help to explore, apply to or pay for college. We exchange an average of 250,000 texts per month with our students. - Digital badges tied to critical themes including goal setting, financial literacy, college knowledge, etc. We have more than 100 digital badges on our site, and close to 200,000 have been completed. - Scholarships used to recognize students in our community, including our annual Times Square Yearbook scholarship that recognizes students who have achieved great things despite overcoming incredible obstacles. Each student recognized through this scholarship program is on a digital billboard in Times Square (and of course we send the picture back to them so they can see it!) and receives a $1,000 scholarship. - Celebrities have long been a part of Get Schooled - used to both motivate and recognize students who have done incredible things. Celebrity principals for a day have included Kendrick Lamar, DJ Khaled, Big Sean and Nicki Minaj. -