HEROICA FOUNDATION
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Mission Statement
EQUAL MEANS EQUAL is a national non-profit organization dedicated to the immediate publication, adoption and enforcement of the original Equal Rights Amendment (ERA) to the U.S. Constitution, which became enforceable federal law on January 27th of 2022. The ERA simply states: Equality of rights, under the law, shall not be denied or abridged by the United States, or by any State on account of sex. The U.S. Constitution requires that three-fourths of state legislatures (38 states) ratify an Amendment to become part of the Constitution. From 1972-1982, thirty-five states ratified the ERA; but then the movement faltered due to the widely accepted misunderstanding that an illegal and unconstitutional deadline in the preamble of the ERA imposed by Congress on the States dictated that women begin the entire process over again. EQUAL MEANS EQUAL disagreed; the ERA would be fully ratified upon achieving just three additional state ratifications. Beginning in 2009, EQUAL MEANS EQUAL (originally called the ERA Education Project) educated, activated, organized and mobilized women and our allies in the twenty-two unratified states, re-educating the public on the viability of the amendment and the urgent need to complete the process. To achieve this goal, EQUAL MEANS EQUAL provided the public with: Production and dissemination of multi-platform media [including the award-winning documentary Equal Means Equal , video PSAs, college, high school and elementary school curriculum, podcasts, social media, TV interviews, Op-Eds, essays and all manner of free educational information and tools. Legislative advocacy in the 22 unratified states. Intersectional public outreach to diverse communities. Raising awareness on the ground through community education & engagement. EQUAL MEANS EQUAL has been widely credited for revitalizing the movement to complete ERA ratification after decades of inaction, playing a vital role in the passage of ERA ratification legislation in the states of Nevada (2017), Illinois (2018), and Virginia (2020). Successful ratification of these final three states means that the ERA now has completed all Constitutional requirements for publication as the 28th Amendment. Finally, the United States of America can join the 143 nations that have already enshrined equality of the sexes in their Constitutions. There are no more excuses. EQUAL MEANS EQUAL!
About This Cause
EQUAL MEANS EQUAL would like to let you know that women are still unequal in the United States -- and that is simply unacceptable. Over the past century women and our allies have spent many millions of hours and dollars to achieve full ratification of the Equal Rights Amendment and we must ensure that these efforts are not swept into the dustbin of history by powerful forces that want to maintain the status quo. We are coming to you to invite you to join a growing team of individuals, organizations and companies who will lead the charge for our new campaign: Final Impact for the ERA; bringing a century-old struggle to fruition using modern multimedia. We are raising capital now to make this a reality and hope you will consider making a donation today. 96% of Americans believe that men and women are equal but over 85% believe this equality is already explicit in our Constitution. It is not. Educating the public of this legal injustice is critical to ending the discrimination and rollbacks of our rights, presently increasing every day. Although the thirty-eight states needed have ratified the ERA (Nevada in 2017; Illinois in 2018 and Virginia in 2020) it still has not been published, adopted or enforced. In fact, this is the first amendment in U.S. history that has been blocked after being fully ratified. The ERA is a gamechanger for American women, girls and LGBTQ people. In fact, it makes any discrimination based on sex or gender illegal. This includes discrimination in pay, gender-based violence, pregnancy discrimination, reproductive rights & bodily autonomy, and so much more. Please watch our award-winning documentary "Equal Means Equal" to learn more: https://www.amazon.com/Equal-Means-Patricia-Arquette/dp/B01LG6H17Q Launching and implementing our FINAL IMPACT for the ERA public awareness campaign prior to the November 2024 elections may well be the last opportunity we have to enshrine equality for all Americans, regardless of sex, in the U.S. Constitution. THE MISSION of FINAL IMPACT for the ERA A. Create and implement a National multi-media educational campaign using public figures, celebrities, and cultural icons to reach millions of Americans and let them know the following: 1. Americans are still not equal under law regardless of sex/gender. 2. All that stands in the way of equality becoming reality is for the ERA to be published -- a simple ministerial task, that has never before been withheld from the public after its will was made clear to the government. B. Activate the American voting public by using the public awareness raised to pressure the administration to publish the ERA immediately – before November. We must raise 2M to generate and disseminate all the media assets needed to impact a large portion of the American public. We have wonderful and powerful partners who have joined us in our mission and hope you will become one of them. We can do this. We will do this. We MUST do this. Will you please support EQUAL MEANS EQUAL as we launch FINAL IMPACT for the ERA Campaign now, before it’s too late?