ISKCON ONLINE INC
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Mission Statement
We deliver the Hare Krishna Movement through Internet and mobile technologies. We use innovation, creativity, systems and technology to deliver engaging and relevant online content, personal services, quality products and fulfilling experiences. We connect, cultivate, nurture, convert and serve people on their path back to Godhead with love and compassion. And, in times of humanitarian crisis, we serve as a vehicle to aid fund-raising efforts for relief efforts.
About This Cause
Our Vision We envision a global network of creative, enthusiastic and trained devotees, using creativity and technology to create and maintain a rich, diverse and attractive online world of websites, communities, courses and products that are serving the spiritual needs of people throughout the world with relevant and relatable content and nurturing their awareness, interest, and engagement in Krishna consciousness. We see: Effective and attractive content – A deep understanding and capacity to create content, design and branding that is both attractive, relevant, and relatable and fully faithful to Srila Prabhupada. A rich online world – A broad universe of websites, online channels, social media pages, online communities, mobile apps (and whatever new places show up in the future online world) that attract millions of daily visitors, engage their interests and keep them coming back. Dynamic spiritual marketing – Using the techniques, tools and systems of modern marketing and contact relationship management to reach targeted audiences, nurture their interest, win the ZMOT (Zero Moment of Truth) and bring them forward in the “faith” funnel. Countering negativity –Expert use of content marketing and SEO (search engine optimization) techniques to overwhelm any negative impressions of Krishna consciousness on the Internet with positive content. Strong analytics – A craftsman’s approach to fine-tuning our efforts through in-depth analytics. Virtual learning environments – A wide range of systematic, easy to follow, online educational courseware and other products that serve people interested in learning about Krishna consciousness, bhakti-yoga, Vedic culture and anything else of value we have to teach. Physical products – Complimentary physical products, including books, DVDs, kits, produced and delivered through our own and affiliated organizations Virtual “distributors” – Making the online streets and markets of the world a prominent venue for ISKCON’s outreach, with devotees heading to their computer screens with the same or better level of tools, products, support and enthusiasm as today’s book distributors. Online mentoring – Trained, organized and supported teams of online mentors ready to give personal association and create supportive communities for every person that takes a step forward on the path of Krishna consciousness. Sustaining revenues – A variety of revenue streams coming from people who find substantial value in what we offer, and are happy to contribute, purchase and subscribe to the extent that our efforts are both sustainable and growing. Progressive culture – A culture of being a learning organization, agile, adaptive and progressive Collaboration technologies – Leadership and organization supported by virtual office and workgroup collaboration systems Global volunteer base – Facilitating and engaging volunteers as much as practical to achieve the best possible results. Regional connectivity – A distributed approach using regional and language groupings coupled with core central services Personalization– A dynamic, synergistic relationship between the world of face to face and online outreach interaction. Expert Internet servants – The capacity and framework to guide and support ISKCON’s online presence in every sphere towards more effective outreach and global influence.