READING IS FUNDAMENTAL INC
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Mission Statement
Reading Is Fundamental works to disrupt the alarming U.S. literacy crisis by inspiring the joy of reading in children, a critical element to driving the frequency, motivation, and engagement needed to create skilled readers. We know that if we build a foundation of joy for children, then development, discovery, and opportunity follow.
About This Cause
Founded in 1966, Reading Is Fundamental (RIF) is the leading voice for children’s literacy and is committed to a literate America where all children have the opportunities that literacy provides. We seek to inspire a passion for reading among all children, provide quality content to make an impact, and engage communities in the solutions to give every child the fundamentals for success. RIF’s model for impact is grounded on book access, choice, and engagement to create a culture of literacy for the children we serve. Through the generous donations of individual donors, foundations, and corporate partners, RIF is able to work with local partners around the country (including schools, community centers, after-school programs, and more) to: • Provide free, new books and eBooks to children in communities across the U.S. through various RIF programs. • Develop and make available free, digital resources to support reading engagement for teachers, families, and children. • Empower individuals and communities to join RIF to support the children they serve and create a culture of literacy. • Leverage the importance of diverse books and diverse authors for positive impact and change.