SeaWeb
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Mission Statement
SeaWeb is a program of The Ocean Foundation, a unique community foundation with a mission to support, strengthen, and promote those organizations dedicated to reversing the trend of destruction of ocean environments around the world. The Ocean Foundation works with donors who care about our coasts and oceans to provide financial resources to marine conservation initiatives. SeaWeb envisions a world where all people understand and act upon the knowledge that a healthy ocean is vital to all life and essential to a sustainable future.
About This Cause
Marine issues are complex and involve many different viewpoints and stakeholders. SeaWeb combines a unique, collaborative approach and strategic communications with sound science to catalyze positive change for our ocean. First we harness the power of social science techniques, such as conducting in-depth interviews and opinion surveys, to gain insight into human perceptions, behavior and level of knowledge about marine issues. This social marketing research and the latest ocean science guide our communications so we can effectively raise awareness of critical issues through our campaigns and other outreach. Once we have built momentum around marine issues, we then dissolve boundaries and broker constructive dialogue among stakeholders to forge strong ocean policies and innovative market solutions to ocean threats. We continue to educate, engage and inspire the ocean spokespeople, champions and partners we cultivate through our initiatives, activities and resources. Through this collaboration and continuous engagement, SeaWeb weaves together multiple diverse and powerful ocean voices, those who can serve as living examples of how we all can work toward achieving a healthy ocean. Our initiatives and resources focus on some of the most significant threats to the ocean and therefore the health of our planet and ourselves: depletion of marine life, pollution, ocean acidification and climate change. We also recognize that ocean conservation is best achieved with an ecosystem-based, cross-cultural and multi-sectoral approach. With your help, we can achieve a healthy ocean. At SeaWeb we: Build communications capacity by providing scientists, business leaders, the media, policymakers, nongovernmental organizations and philanthropists with information and skills that enable them to help create a culture of ocean conservation within their sector. Promote market-based and policy solutions by educating and mobilizing leaders in policy, science, business, and nonprofits around common-sense solutions for a healthy ocean. Share knowledge and issue expertise by initiating dialogues among scientists, journalists, policymakers and business leaders to promote informed government policies and industry practices. Establish and execute emblematic media campaigns by designing a communication strategies that engage influential target audiences through effective messages and messengers to secure positive change for the ocean. Amplify leading voices by working behind the scenes to recruit and train spokespeople and other partners to successfully promote strong ocean conservation policies and market-based solutions.