Propel ATL
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Mission Statement
At Propel ATL, we envision an Atlanta where everyone moves safely, easily, and sustainably throughout the city. Our mission is to reclaim Atlanta’s streets as safe, inclusive, and thriving spaces for people to ride, walk, and roll.
About This Cause
For 30 years, Propel ATL (formerly the Atlanta Bicycle Coalition) has been advocating to make biking safe, accessible, and appealing. Atlanta’s rapid population growth has increased attention to transportation as an issue. It increases the need for an effective nonprofit advocacy group to inform and educate about what’s necessary and possible. It creates an opportunity for those who would like to reduce the dominance of Atlanta’s car culture and achieve the many benefits of biking, walking, scooting, and taking transit. Atlantans are interested in the positive environmental, health, economic, and community outcomes that result from using these sustainable modes of transportation. They can see there is a window of opportunity to make the case together for what’s needed to make Atlanta an equitable, thriving, regenerative city that works well in the future, including as new transportation technologies are introduced. The organization's advocacy initiatives benefited people riding bikes and also people using sidewalks and taking public transit. More and more, the organization found that what people who ride bicycles need from Atlanta’s transportation system aligns with what those who used other sustainable modes needed. Also, expanding the focus to include biking, walking, scooting, and taking transit is critical to achieving success for Atlantans in communities where systemic racial bias has led to significant transportation inequity. In 2018, because of changes in the environment in which the organization works, the Board voted to consider expanding the organization’s focus to include biking, walking, scooting, and public transit. We anticipated expanding the focus would attract community members including and beyond people who ride bicycles and achieve shared goals more quickly. After reviewing the input from the community, the Board and staff created a new strategic plan that called for the organization to expand beyond bikes. WE VALUE: - sustainable transportation options and believe they should be as prevalent, accepted, and respected as driving is today - social justice and are committed to providing access to opportunity through transportation and distributing resources equitably in order to help create an inclusive community where all Atlantans can thrive - collaboration and are committed to working collectively with and in service to community - accountability and are committed to transparency and openness to ideas, feedback, and growth that build trust - effectiveness and are committed to forethought, adaptability, persistence, and resourcefulness to foster progress IMPACTS - A cleaner, healthier city with improved air quality, reduced impact of vehicle emissions on our climate, and an active population with zero traffic fatalities - An inclusive, equitable city where everyone thrives - Transportation options that bring fulfillment through social interactions, stronger community, and even joy