ISRAEL21C
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Mission Statement
To challenge the common perceptions of life in Israel by offering positive, impact-forward narratives that introduce audiences to the Israeli people and their values, thereby expanding and shifting audiences' understanding of Israel.
About This Cause
ISRAEL21c is a non-profit media organization, with a vision to establish the relevance of Israel for a broad spectrum of people who consume news and digital content. Our team of journalists and content creators cover stories rarely reflected in most media outlets. To combat anti-Israel and anti-Semitic attitudes, Jewish and non-Jewish audiences must see themselves reflected in the stories we tell. We elevate Israeli voices across new and traditional media and have reached more than 25 million unique individuals already this year. Our content builds an emotional connection between our target audience and Israelis. We have research proving that no matter a person’s religion, gender, or prior knowledge of Israel, content that evokes an emotion positively influences their feelings about Israel. At present, ISRAEL21c reaches tens of thousands of people each week through original news articles, a robust syndication network, and ancillary social media content.