ASSOCIATION OF SOUTH-ASIAN A CAPPELLA
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Mission Statement
The Association of South-Asian ACappella (ASA) is a non-profit organization that was founded in April 2016 by a team of alumni of South Asian A Cappella groups. The organization aims to foster the collegiate South Asian A Cappella community and build a nationwide network to unite the members and alumni of groups and strengthen the bonds not only between teams from universities across the nation, but also between the South Asian and Contemporary A Cappella communities. The ASA is the overseeing organization responsible for the All-American Awaaz championship.
About This Cause
Over the last decade, contemporary A Cappella has evolved at an exponential rate, gaining immense mainstream popularity with the advent of the TV show Glee, motion picture franchise Pitch Perfect, and iconic Grammy award-winning A Cappella group, Pentatonix. The growth has spread to the South Asian collegiate community, where hundreds of new A Cappella groups of a unique genre have emerged in recent years. The South Asian A Cappella genre was pioneered by Penn Masala, an all-male group founded in 1996 at the University of Pennsylvania. Now, there are over 200 groups nationwide and 5 established national competitions, with more on the way. The style establishes its unique identity by incorporating influences from both Eastern and Western cultures, carefully fusing the two in each performance piece. Everything from the languages to the choreography to the minute vocal inflections and techniques reminiscent of the traditional styles of music from the Indian subcontinent are woven together with western music that shares not just the same rhythm, but also theme. Each "mashup" is therefore musically cohesive and paints a story, whether it's of love, heartbreak or any other sentiment in a broad range of emotion. The genre is unlike any other. The Association of South-Asian A Cappella (ASA) is a non-profit organization that was founded in April 2016 by a team of alumni of South Asian A Cappella groups. The organization aims to foster the collegiate South Asian A Cappella community and build a nationwide network to unite the members and alumni of groups and strengthen the bonds not only between teams from universities across the nation, but also between the South Asian and Contemporary A Cappella communities. The ASA is the overseeing organization responsible for the All-American Awaaz Championship. The Network of Desi A Cappella (NDA) is an endeavor to bring together and foster relationships within the rapidly expanding collegiate South Asian A Cappella community. The NDA is a forum where one can share, observe, and participate in the multitude of ways people are experimenting with their music and storytelling. By bringing together this national (and one day, international!) community, we hope to facilitate a camaraderie that extends beyond competitions and showcases, leading to inspiration, and maybe even future collaborations. The South Asian A Cappella competitive circuit currently consists of five established and nationally acclaimed competitions spread out across the nation. All-American Awaaz (A3) will be the national championship competition where the winners of these five competitions will have the opportunity to perform in front of the biggest audience in the circuit and a panel of highly qualified judges to compete for a grand prize and the title of National Champion of the South Asian A Cappella circuit. Our team comprise of musicians, who all come from various walks of life and career fields & greatly benefited from having music in our live from an early age. We truly believe that music in an important part of one's personal development and we advocate for much more than just learning a form of art.