HFC
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Mission Statement
HFC is a nonprofit movement, led by Seth Rogen and Lauren Miller Rogen, dedicated to raising awareness, inspiring change, and accelerating progress in Alzheimer’s care, research, and support through the engagement of millennials.
About This Cause
HFC is accelerating progress in Alzheimer’s care, prevention, and support all while bringing many laughs and light to the Alzheimer’s space. Our movement is also bringing much-needed awareness to this disease through our signature events. We’ve launched a Brain Health Dinner Series, hosted nine star-studded variety shows and one comedian-filled carnival, and have a comedy special currently streaming on Netflix. Thanks to the ongoing support of our generous donors, we’ve raised over $13 million dollars and awarded over 325,000 hours of in-home care relief to Alzheimer’s family caregivers through our North American Caregiver Respite Grant Program. In addition to providing caregiver respite, HFC organizes online support groups to build caregiver community and connectivity, engages young people across the country to become Alzheimer’s advocates, funds prevention-focused and brain-health research, and teaches people how to care for the health of their brains today, so they can reduce their risk tomorrow.