A SECOND U FOUNDATION
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Mission Statement
Our mission is to educate, certify, and secure employment for formerly incarcerated men and women as certified personal trainers and other fitness industry professionals. Through opportunity, empowerment, and community we seek to eliminate recidivism.
About This Cause
A Second U Foundation is a non-profit providing a 6-week intensive education program for formerly incarcerated people to become personal trainers in sports clubs throughout New York City. The program not only recruits, educates, and provides job placement, but it also works to create networks and community for people coming home. A Second U works to decrease recidivism, while creating opportunities and access for formerly incarcerated people. Our 6 week curriculum incorporates not only the physical aspects of being a successful personal trainer, like form and technique, but also the soft skills of being a successful salesperson- etiquette, building rapport with clients, retention of clients, and professionalism. In the two years the program has been running, over 70 trainers have successfully come out of the program. 93% have retained employment, and 0% of participants have reoffended. Many have gone on to other ventures in entrepreneurship, such as real estate or independent training programs, because of the skills offered by the program. The program not only works to build knowledge and skills in participants, but build community and networks for people coming home.