Kicks for Kids A NJ Nonprofit Corporation
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Mission Statement
Kicks For Kids is a nonprofit organization dedicated to changing the lives of children in need by providing them with one of the most overlooked but essential items—brand-new, properly fitting sneakers. We believe that every child deserves the dignity, confidence, and opportunity that come with having the right shoes to attend school, engage in physical activities, and fully participate in the world around them. Our mission is to support underprivileged youth through sneaker and educational programs that meet both physical needs and emotional well-being. We recognize that when children have access to basic necessities like footwear, it removes a critical barrier to learning, play, and social development. More than just shoes, we provide hope, encouragement, and a foundation for a better future. Through our work, we aim to: Prevent bullying related to inadequate clothing or shoes Improve school attendance by removing the stigma and discomfort of worn-out or ill-fitting footwear Raise self-esteem and restore confidence in children’s daily interactions Promote physical activity and healthy lifestyles through sports readiness Decrease behavioral issues by fostering a sense of pride, belonging, and purpose Kicks For Kids envisions a world where no child is held back because of what they lack—and where a simple pair of sneakers becomes a powerful tool for transformation, inclusion, and possibility.
About This Cause
For many kids, sneakers represent more than style. They’re a gateway to inclusion. Without them, children are often teased, isolated, or absent from school. 1 in 5 kids in underserved communities lack proper footwear. Bullying, chronic absenteeism, and low self-esteem are often tied to appearance. The right pair of shoes can empower a child to run, play, learn, and belong. We don’t give just any old shoes to kids. (In fact, we never give out previously owned shoes.) All of our Kicks For Kids participants choose their own Brand-new sneakers through our partnership with NIKE FACTORY COMMUNITY STORES. Participants can visit any Community store and a NIKE team member will provide them with concierge treatment which consist of properly measuring their feet and helping them in picking out a pair of sneakers of their choice. In addition, every Kicks for Kids participant is afforded the opportunity to enroll into a spectrum of educational programs and activities including but not limited to STEM, tech, sports, tutoring, summer and/or after school programs at no cost via our partnerships with other nonprofit educational and resource programs. OUR IMPACT Over 7,000 children served in 10 years Meals provided to over 3,000 families 300+ children completed our 6-week Tennis & Education Summer Program Sneakers delivered year-round, not just during back-to-school Free backpacks, school supplies, and meals at our annual community event Partnerships with schools, shelters, caseworkers, and community leaders A growing community of donors, volunteers, and champions across NJ and beyond