PACIFIC BEACH COALITION
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Mission Statement
Cleaning and restoring the coast since 1997. The Pacific Beach Coalition (PBC) is an award-winning 501(c)(3) ocean conservation nonprofit committed to ending litter and preserving the ocean, coastal habitat, and wildlife through advocacy, education, and community action.
About This Cause
PBC has been a steward of the coast since 1997 engaging 10,000+ volunteers each year. PBC hosts 10 cleanups and 3 habitat restorations along the coast every month from Daly City and Foster City to Pacifica and Half Moon Bay in California. During events, volunteers of all ages learn about the harmful effects of trash and toxins in our waterways, restore precious coastal ecosystems, and get inspired to take action. Our ongoing efforts contribute to cleaner beaches, promote community awareness, and encourage engagement in environmental stewardship. In 2024, our monthly cleanup program: • Logged 116 events • Collected 13,765 pounds of trash and recyclables • Engaged 5,352 volunteers In 2024, our habitat restoration team: • Logged 90 habitat restoration events • Removed 50,500 pounds of green waste (weeds) • Planted 668 native plants • Mulched 5,566 square yards (more than 1 acre) • Engaged 1,231 volunteers • Successfully transformed much of the Linda Mar to Rockaway Coastal Trail We also bring education about local ocean species to Bay Area schools. Our school assemblies reach and inspire more than 4,000 students annually. Professional speakers captivate young Earth Heroes with their interactive programming about our Earth Honoree, the dangers of marine litter, and the importance of the ocean. School programs are supported by field programs such as cleanups that offer experiential learning outdoors. Our promise to you and the coastline: We believe that every coastline is worth protecting, every piece of plastic removed from our streets and shore is a step toward a cleaner ocean, and every person who joins us is a beacon of hope for the future of our coastal communities. We also believe that every place deserves stewardship and that every volunteer who joins in habitat restoration connects deeply with the earth — and each other. Your support will help us fulfill our mission to: • Grow our Naturalist program, which brings ocean education to life at our monthly events • Reach and inspire more young students at local school assemblies • Increase training and leadership opportunities for volunteer Teen Site Captains • Purchase native plants for restoration projects • Recruit and engage new volunteers to become Earth Heroes • Educate more people about climate change and inspire them to act