Girl Effect Inc
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Mission Statement
Girl Effect uses the power of media to unlock the power of girls. When one girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, her community, her country. That’s the Girl Effect.
About This Cause
We create content that helps girls make choices and changes in their lives. Igniting their confidence to act differently at a time that can define their future. So every girl can choose to be in control of her body, her health, her learning and livelihood. We build media that girls want, trust and need. From chat-bots to chat-shows and TV dramas to tech, we talk with girls directly. Creating safe spaces, sharing facts, and answering questions about health, nutrition, education, relationships and so much more. We serve girls by listening to girls. Our Tech Enabled Girl Ambassadors have conducted over 15,000 girl to girl interviews in 7 countries. They inform all we do. And we are building the bridge that connects girls on one side to services that help them on the other. Guess what? It’s working. Our reach is over 20 million and counting. In India and South Africa, Girls have sent 1.2 million messages on our chatbots asking questions about sex and relationships. And we’ve made 15,000 connections between girls and information about vetted sexual and reproductive health services in India. While readers of our magazine in Malawi are 32% more likely to have had the first dose of the HPV vaccine than non-readers. Content that builds Confidence to make Choices that drive Change. Welcome to Girl Effect.