TRUTH INITIATIVE FOUNDATION
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Mission Statement
Prevent youth and young adult nicotine addiction and empower quitting for all
About This Cause
Truth Initiative is a national nonprofit public health organization committed to a future where commercial tobacco and nicotine addiction are a thing of the past. Our mission is to prevent youth and young adult nicotine addiction and empower quitting for all. Through our evidence-based, market-leading cessation EX Program and the nationally recognized truth® public education campaign, we are leading the fight against teen and young adult tobacco use, which puts young people at risk of lifelong nicotine addiction. Our first-of-its-kind text message quit vaping program, This Is Quitting, has enrolled over 720,000 young people across the country, and our youth e-cigarette prevention curriculum, Vaping: Know the truth®, is currently implemented in over 9,000 schools nationwide, reaching a total of over one million students thus far. Our rigorous scientific research and policy studies, community and youth engagement programs supporting populations at high risk of using tobacco, and innovation in tobacco dependence treatment continue to contribute to ending one of the most critical public health battles of our time. Based in Washington D.C., our organization was established and funded through the 1998 Master Settlement Agreement between attorneys general from 46 states, five U.S. territories, and the tobacco industry. To learn more, visit truthinitiative.org.