Oakland Digital Arts & Literacy Center
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Mission Statement
At BRIDGEGOOD, we believe that creativity drives growth and economic success. Our mission is to break barriers and create pathways for under-resourced students and job seekers of color by providing critical access to professional opportunities and tech literacy. With a focus on equity and inclusion, we empower diverse individuals to thrive in the tech and design industries, transforming their potential into lasting economic and community impact. We specialize in equipping job seekers, particularly those aged 18 and older, with the skills needed to excel in today’s innovation-driven economy. Our programs are designed to uplift women of color—especially those identifying as Black, Latino/a/x, Southeast Asian, and Pacific Islander—as well as immigrants, DACA recipients, LGBTQIA+ individuals, people with disabilities, international students, military families, and veterans. By fostering a welcoming, inclusive environment, we celebrate the unique perspectives and lived experiences of every participant, ensuring their voices are amplified and valued. Our vision is to cultivate empathetic design leaders capable of creating global change. Through mentorship, skill-building, and industry-aligned training, BRIDGEGOOD bridges the gap between underrepresented communities and the thriving tech sector. We prepare learners for meaningful careers by offering expertise in cutting-edge areas, including: User Experience (UX) Design: Mastering how people interact with products and services. User Interface (UI) Design: Creating visually engaging and accessible interfaces. Product Design: Developing innovative solutions from concept to execution. Visual & Business Design: Blending creative strategies with market insights. Design Thinking Methodology: Encouraging human-centered approaches to problem-solving. Tech & Digital Literacy: Building foundational skills for the digital economy. Career Development: Offering mentorship, networking, and job readiness training. Movement Building: Empowering participants to drive social change through design. Virtual Reality (VR) & Augmented Reality (AR): Exploring immersive technologies for transformative experiences. Accessibility Design: Creating inclusive solutions that serve all users. Artificial Intelligence (AI): Equipping learners with the knowledge to innovate in AI-driven industries. Our innovative programs serve as a launchpad for success, bridging the gap between raw talent and the tech industry’s demand for diverse perspectives. By donating to BRIDGEGOOD, you join a mission that not only educates but also transforms lives, communities, and industries. Together, we can empower the next generation of creators and leaders to build a more inclusive and empathetic world. Let’s shape the future—one design leader at a time.
About This Cause
BRIDGEGOOD, formerly known as Oakland Digital Arts and Literacy Center Inc., is a nonprofit organization dedicated to preparing job seekers—primarily women of color—for successful careers in the digital design field. By focusing on first-generation college students aged 18 and older, BRIDGEGOOD equips underrepresented individuals with the tools, confidence, and skills they need to become creative leaders in their communities and designers of social good. Through the integration of STEAM (Science, Technology, Engineering, Art, and applied Mathematics), we transform potential into opportunity, cultivating diverse talent in one of the fastest-growing sectors in the world. Our Mission: Equitable Tech Access for All BRIDGEGOOD bridges the digital divide by providing equitable access to technology, design education, and professional resources. We offer industry-aligned training in User Experience (UX), User Interface (UI), Product Design, and Visual Design, empowering students to excel in competitive fields. By 2030, we aim to train 40,000 student designers, driving systemic change in the design and tech industries and creating pathways to economic success for historically underserved communities. Proven Impact: Transforming Lives and Communities BRIDGEGOOD’s innovative programs have generated significant, measurable impacts: - $8.4 million in local economic contributions annually: Through workforce development, we enhance the earning potential of job seekers, who in turn contribute to community prosperity. - Thousands of alumni placed in thriving careers: Our graduates work at companies like Adobe, Google, and Salesforce, serving as changemakers in their fields. - 98% of participants report increased confidence: Students credit BRIDGEGOOD with providing the mentorship and skills needed to navigate professional environments effectively. - Over 70% of participants are women of color: We prioritize equity and diversity, targeting groups historically underrepresented in tech and design fields. What We Teach: Industry-Relevant Skills Our curriculum is dynamic and future-focused, preparing students for success in an ever-changing digital landscape. Key areas of instruction include: - User Experience (UX) Design: Creating meaningful and intuitive digital interactions. - User Interface (UI) Design: Developing visually engaging, accessible designs. - Product Design: Bringing innovative concepts to life through end-to-end development. - Visual Design: Enhancing brand and storytelling through compelling visuals. - Cutting-Edge Technologies: Training in Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI), and Accessibility Design. Our Commitment to Diversity We serve a broad spectrum of job seekers, focusing on women of color, immigrants, DACA recipients, LGBTQIA+ individuals, people with disabilities, military families, and veterans. By valuing the unique experiences of each participant, we create an inclusive community that fosters innovation and creativity. Goals for the Future: Scaling Impact | BRIDGEGOOD’s ambitious vision includes: - Training 40,000 designers by 2030: Scaling our programs to reach students nationwide, including through partnerships in cities like Atlanta and regions like Kentucky. - Expanding economic mobility: Equipping participants with skills for high-demand roles in tech and design. - Growing a global network of design leaders: Inspiring alumni to make meaningful contributions to their industries and communities. The Demand for Design Talent: A National Perspective According to the U.S. Bureau of Labor Statistics, jobs in design and technology are projected to grow by 13% through 2030, outpacing the average for all occupations. The need for diverse talent in these fields is critical, with companies like Google and Adobe actively seeking candidates with fresh perspectives and creative problem-solving skills. BRIDGEGOOD answers this call, building a pipeline of well-trained, industry-ready professionals from underrepresented backgrounds. Why Your Support Matters Your donations and partnerships enable BRIDGEGOOD to: - Launch new programs and classes in emerging fields such as AI, AR/VR, and accessibility design. - Provide mentorship opportunities with top industry leaders. - Offer access to state-of-the-art tools and technology. - Expand our reach to impact even more lives. - By investing in BRIDGEGOOD, you’re not just supporting education—you’re driving economic mobility, fostering innovation, and empowering communities to thrive. Together, we can create a future where everyone has the opportunity to succeed. Join us in making a difference to #DesignForSocialGood.